Call tracking

We connect and configure call tracking: a number pool by source, call recording, call tagging and data passed into GA4, the ad accounts and your CRM.

Project order

What a call tracking setup includes

From choosing the platform and sizing the pool to tags in the CRM and a report where calls sit next to form enquiries. The call tracking account is registered to your company.

Platform choice and pool sizing

We look at traffic, seasonality and how much time passes between a visit and a call. That gives the number of lines required and the session length to set.

Number poolSizingSession

Dynamic number substitution

Each session sees its own number, so the call reaches the campaign, ad and keyword. Substitution is applied in the header, the footer and every block where a number appears.

DynamicKeywords

Static numbers for offline

Separate numbers for the maps profile, print advertising, signage or partner placements. A cheaper way to compare offline channels against each other.

StaticOfflineMaps

Call recording and tags

We set up call tags: qualified, unqualified, repeat, spam. Without them a report shows the number of conversations rather than enquiries from new customers.

RecordingsTagsQuality

Source handover to the CRM

A call creates or enriches a deal together with its channel, campaign and keyword. The deal status then returns to the report and gives the cost per customer from the phone.

CRMSource

GA4 and Google Ads integration

Qualified calls are sent to GA4 as events and imported as conversions into the ad accounts, so automated bidding strategies can see the phone channel.

GA4Google AdsConversions

Our clients’ results

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

Reviews

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team
Hyundai Motor Ukraine LLC expresses its gratitude and sincere recommendation of Adcore LLC as a professional agency providing technical support for our official website, as well as the implementation and management of our online advertising campaigns.
Our collaboration with Adcore LLC has been ongoing since 2016. During this time, the agency’s team has proven itself to be a reliable partner that consistently delivers tasks responsibly and on time. The agency ensures the stable operation of the website, timely content updates, and the implementation of functional changes in line with our marketing and technical needs.
We would also like to highlight the effective execution of digital campaigns across channels such as Google Ads, Facebook/Instagram, YouTube, TikTok, and others. The Adcore team demonstrates a structured approach to campaign planning, analytics, and optimization, as well as flexibility and proactivity in communication.
Thanks to the high-quality management of our advertising activities, we have been able to maintain consistent reach within our target audience, increase brand awareness, and support sales performance.
We highly recommend Adcore LLC as a professional partner in the field of digital marketing and online project support.
HYUNDAI
Marketing team
Our collaboration began in 2016, and over the years we have successfully delivered many projects together. I am sincerely grateful to Dmytro and the entire team for their professionalism, dedication, and productive cooperation.
I especially appreciate their willingness to go the extra mile and work beyond regular hours when needed to meet tight deadlines. For that, they have my special thanks and respect.
Silpo
Marina Bulatska
Deputy Commercial Director
Hotline LLC expresses its gratitude to the team at Adcore LLC for the high-quality delivery of services related to the production and placement of advertising materials across outdoor and digital media structures in various regions of Ukraine.
Throughout our collaboration, Adcore LLC has proven to be a reliable partner with a strong focus on achieving results.
We have been working together with Adcore LLC for several years and are fully satisfied with this partnership. We look forward to continuing our cooperation on future media projects.
HOTLINE
Olena Golubeva
Head of Brand Marketing Department
CLAAS Ukraine LLC expresses its appreciation to Adcore LLC for the high-quality partnership established since the beginning of this year.
Adcore’s work includes supporting and strengthening the positive brand image of CLAAS in Ukraine’s media space through the following channels: online promotion and the placement of informational segments on regional TV channels across Ukraine.
During our cooperation, the Adcore team has proven itself to be a reliable partner, consistently demonstrating the ability to deliver projects promptly and with high quality in response to our needs.
CLAAS
Marketing team
As a marketer, I have been personally working with Adcore for over six years, and during this time we have built an exceptionally warm and professional relationship with the team. Next year, the partnership between Royal House and Adcore will reach its 10-year milestone — a great opportunity to reflect on everything we have achieved together.
Adcore are true professionals who are focused on delivering results. They are always committed to their clients’ success and to building strong, responsible, long-term partnerships.
We are currently working on three projects together, two of which are completely new. We launched them jointly and saw positive performance dynamics already within the first month.
I would especially like to highlight the team’s core values — professionalism and responsibility — which are evident in every project they handle.
Adcore is a reliable partner who is always there to help, support, and recommend the right solutions. They are like a trusted backbone — giving you full confidence that everything will work out.
Thank you to the Adcore team for years of fruitful collaboration, and I look forward to many more successful projects together!
ROYAL HOUSE
Anna Shcherban
Marketing Director
Our cooperation with Adcore LLC has been ongoing since 2020. Throughout this partnership, we have repeatedly confirmed their professionalism, reliability, and efficiency in resolving tasks and handling various operational matters as they arise.
I would like to highlight that the Adcore team is always open to constructive dialogue, responds promptly to requests, and consistently proposes well-reasoned, innovative solutions.
Yarych
Olga Kolyadyuk
Marketing Director, LLC CF "YARYCH"
For JUL, this collaboration has been a true match — love at first sight. From the very beginning, the store’s promotion demonstrated strong performance, and after the website update, we reached a whole new level of growth.
Thanks to the in-depth UX/UI optimization, the website’s conversion rate has increased, while its performance remains stable even during peak traffic periods.
Together with the Adcore team, we continue to improve the platform every day — enhancing functionality, implementing new updates, and driving further growth in online sales.
JUL
Marketing team
MEDIS PE expresses its sincere gratitude to its partners, Adcore LLC, for their support in the placement of advertising materials.
We have been working with the company since 2021 and consistently receive reliable support across various advertising channels, including outdoor advertising, digital, TV, and radio. All campaigns are launched on time and placed exclusively in effective communication channels.
We recommend Adcore LLC as a reliable partner for advertising services in Ukraine.
MEDIS
Marketing team
FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team

How we work

Call tracking turns into an expensive toy easily. We keep it a tool for budget decisions.

The pool is sized from data

We take the size from real traffic and session length, not from the platform's price list. A pool that is too small corrupts the data; one that is too large is merely expensive.

Every number gets substituted

One missed number in the footer or a branch card sends part of the calls past the tracking. Before launch we check every place the number is visible.

Recording is announced

We add an automated notice at the start of the call and a clause in the privacy policy. The legal side belongs with your lawyer; we cover the technical one.

Request a consultation or audit

Tell us about your task and we will suggest a solution and show how it adds up in numbers. The consultation is free, with no obligations.

Why calls have to be counted separately

While the phone goes unmeasured, advertising looks more expensive than it is and call-heavy channels look weak. That is the usual reason campaigns that were bringing customers get switched off, while budget moves to whatever simply has better configured forms.

The call tracking account is yours

The platform is registered to your company. Numbers, call history and recordings stay with you if our work together ends.

Substitution is verified by hand

After launch we place calls ourselves from different sources and compare them with what the system logged. An automatic «connected» status guarantees nothing.

Qualified calls, not all calls

The report counts enquiries from new customers. Repeat calls, wrong numbers and spam are filtered out by tags, otherwise cost per enquiry comes out understated.

How we implement call tracking

The order matters: first the pool calculation and the tagging agreement, then the site. Otherwise the first month of data has to be thrown away.

Review of the phone channel

We check how many calls arrive, where they are routed, which telephony is in use and where numbers appear on the site. The output is the right type of tracking and the pool size.

Connection and substitution

We open the account in your company's name, rent the numbers, set forwarding to your telephony and deploy number substitution on the site through GTM.

Integrations and verification

We connect call tracking to GA4, Google Ads and the CRM, then place test calls from different sources and check that each one was attributed correctly.

Tagging and reporting

We agree who tags conversations and when, and build a report where calls and form enquiries sit in one table. After that we watch for pool overflow.

Additional services

All competencies in-house — complex tasks solved quickly, without losing quality or time on communication between contractors.

Google Ads

Targeted advertising

Display network banner advertising

Google Analytics/GTM

YouTube advertising

Tell us about your project

Frequently asked questions about call tracking

The questions that come up most often before connection.

How many numbers do we need?

It depends on concurrent visitors and session length, not on monthly traffic. We calculate it while reviewing the channel and name the figure before connection, so the subscription is no surprise.

We get 20 calls a month. Is it worth it?

Usually no. At that volume renting a pool costs more than knowing the source is worth, and there is too little data to draw conclusions. A single static number on advertising, compared against the main line, makes more sense.

Will we see the keyword behind every call?

Only with dynamic tracking and a sufficient pool. Static numbers show the channel but not the keyword. If the pool is small, some calls will get the wrong source attached — which is why the size is calculated in advance.

Will a changing number confuse customers?

Regular customers dial the number from a business card or from memory, so the main line is often left static and substitution is enabled only for paid traffic. We agree this at the start.

Do we have to change our telephony?

Usually not: calls to tracking numbers are forwarded to your existing number or PBX. Deeper integration is needed if you want to see missed calls and the split between sales managers.

There is a call but no source. Why?

Three usual causes: the person dialled from a bookmark or a business card, the pool overflowed and the number had already been reassigned, or the number sits somewhere substitution never reached. The first is normal; the other two are fixable.

Who listens to the recordings?

We provide access and the tag structure; your sales team or manager does the listening. We can take on sample reviews, but that is a separate arrangement rather than part of the setup.

How long does connection take?

The technical part takes a few days: account, numbers, substitution, integrations. Another week or two goes on seeing real traffic and correcting the pool size and session length.

Call tracking setup and configuration

Call tracking: where the phone calls actually come from

A form submission arrives with its source attached; a phone call does not. In clinics, car dealerships and property developers the phone brings most enquiries, and that share shows up in reports as a blank. Call tracking closes the gap: each visitor sees a separate number, and the conversation is tied back to channel, campaign and keyword.

Dynamic and static call tracking

Static assigns one number per channel: Google Ads, a banner, a printed catalogue. It is cheap and accurate down to the source. Dynamic gives every session its own number, so a call can be traced to a specific ad and keyword. The choice depends on traffic volume and how fine a breakdown you need.

Number pool and session length

Pool size follows concurrent visitors, not the monthly total. A number is held for one visitor for the length of the session: 15 minutes to several days, depending on how long your buyers take between first visit and call. Too small a pool means two people see the same number and the call gets the wrong source.

What call tracking does and does not do

Four expectations we hear most often.

Expectation	What actually happens
«call tracking will raise conversion»	it changes nothing on the site, it only reveals each call's source
«one number is enough to see keywords»	only a dynamic pool reaches the keyword; one number reaches the channel
«once installed, the data is accurate»	pool and session length need tuning against real traffic for weeks
«recordings replace a report»	without tags, recordings are hours of audio nobody listens to

Recordings, tags and the CRM handover

Calls are recorded and tagged: qualified, wrong number, repeat caller, spam. The report then shows not «120 calls» but qualified calls per campaign. Source, campaign and keyword travel with the call into the CRM.

GA4 and ad platform integration

A qualified call goes to GA4 as an event and into Google Ads as an imported conversion. Bidding algorithms then learn from calls, not from form submissions alone.

When not to order call tracking

If the phone brings a couple of dozen enquiries a month, the pool subscription costs more than knowing the source is worth. Dynamic substitution makes little sense while one channel drives the site: one static number is enough. And if nobody handles calls to a script, fix that before measuring.

How this differs from our other services

web analytics — measurement as a whole: events, CRM, dashboards across all channels;
GA4 and GTM setup — counters and events on the website;
call tracking — the phone channel and its link to the rest of the reporting.

Adcore has worked since 2014, with analysts in-house. Agency clients include Hyundai, Heineken, Kärcher, CLAAS, Hilti, PepsiCo, Silpo and Materia Medica, plus residential developments and clinic networks.