Display Advertising

Display campaigns built for reach and brand awareness: media planning, frequency control, and measurement of branded search growth and brand lift.

Project order

What the display service covers

We take on the level of decisions: who sees the message, how often, in what environment, and what the result is judged by. The ad accounts stay yours.

Media plan and reach forecast

We calculate how much of the audience the available budget can reach and at what frequency. The forecast comes from Reach Planner and is checked against actuals once the flight starts.

Media planningReach PlannerForecast

Audience segmentation

We split the audience by proximity to purchase: people who do not know you, people who visited the site, people who already bought. Each group gets its own message and its own frequency cap.

AudiencesSegmentsRetargeting

Budget split across channels

We decide what share goes to banner placements, video and retargeting. The proportion depends on what is missing: awareness or a reminder.

Media mixBudget

Frequency control and brand safety

Caps per user, exclusion lists for placements and topics. So the brand does not collect impressions beside content it should not appear next to.

Frequency capBrand safety

Measuring brand growth

We record the baseline before launch: branded queries, direct traffic, mentions. Afterwards we compare against it instead of relying on banner clicks.

Brand liftSearch ConsoleGoogle Trends

Reporting on one screen

Reach, frequency, viewability and branded demand in Looker Studio, next to the metrics of your other channels. The data refreshes itself.

Looker StudioReporting

Our clients’ results

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

Reviews

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team
Hyundai Motor Ukraine LLC expresses its gratitude and sincere recommendation of Adcore LLC as a professional agency providing technical support for our official website, as well as the implementation and management of our online advertising campaigns.
Our collaboration with Adcore LLC has been ongoing since 2016. During this time, the agency’s team has proven itself to be a reliable partner that consistently delivers tasks responsibly and on time. The agency ensures the stable operation of the website, timely content updates, and the implementation of functional changes in line with our marketing and technical needs.
We would also like to highlight the effective execution of digital campaigns across channels such as Google Ads, Facebook/Instagram, YouTube, TikTok, and others. The Adcore team demonstrates a structured approach to campaign planning, analytics, and optimization, as well as flexibility and proactivity in communication.
Thanks to the high-quality management of our advertising activities, we have been able to maintain consistent reach within our target audience, increase brand awareness, and support sales performance.
We highly recommend Adcore LLC as a professional partner in the field of digital marketing and online project support.
HYUNDAI
Marketing team
Our collaboration began in 2016, and over the years we have successfully delivered many projects together. I am sincerely grateful to Dmytro and the entire team for their professionalism, dedication, and productive cooperation.
I especially appreciate their willingness to go the extra mile and work beyond regular hours when needed to meet tight deadlines. For that, they have my special thanks and respect.
Silpo
Marina Bulatska
Deputy Commercial Director
Hotline LLC expresses its gratitude to the team at Adcore LLC for the high-quality delivery of services related to the production and placement of advertising materials across outdoor and digital media structures in various regions of Ukraine.
Throughout our collaboration, Adcore LLC has proven to be a reliable partner with a strong focus on achieving results.
We have been working together with Adcore LLC for several years and are fully satisfied with this partnership. We look forward to continuing our cooperation on future media projects.
HOTLINE
Olena Golubeva
Head of Brand Marketing Department
CLAAS Ukraine LLC expresses its appreciation to Adcore LLC for the high-quality partnership established since the beginning of this year.
Adcore’s work includes supporting and strengthening the positive brand image of CLAAS in Ukraine’s media space through the following channels: online promotion and the placement of informational segments on regional TV channels across Ukraine.
During our cooperation, the Adcore team has proven itself to be a reliable partner, consistently demonstrating the ability to deliver projects promptly and with high quality in response to our needs.
CLAAS
Marketing team
As a marketer, I have been personally working with Adcore for over six years, and during this time we have built an exceptionally warm and professional relationship with the team. Next year, the partnership between Royal House and Adcore will reach its 10-year milestone — a great opportunity to reflect on everything we have achieved together.
Adcore are true professionals who are focused on delivering results. They are always committed to their clients’ success and to building strong, responsible, long-term partnerships.
We are currently working on three projects together, two of which are completely new. We launched them jointly and saw positive performance dynamics already within the first month.
I would especially like to highlight the team’s core values — professionalism and responsibility — which are evident in every project they handle.
Adcore is a reliable partner who is always there to help, support, and recommend the right solutions. They are like a trusted backbone — giving you full confidence that everything will work out.
Thank you to the Adcore team for years of fruitful collaboration, and I look forward to many more successful projects together!
ROYAL HOUSE
Anna Shcherban
Marketing Director
Our cooperation with Adcore LLC has been ongoing since 2020. Throughout this partnership, we have repeatedly confirmed their professionalism, reliability, and efficiency in resolving tasks and handling various operational matters as they arise.
I would like to highlight that the Adcore team is always open to constructive dialogue, responds promptly to requests, and consistently proposes well-reasoned, innovative solutions.
Yarych
Olga Kolyadyuk
Marketing Director, LLC CF "YARYCH"
For JUL, this collaboration has been a true match — love at first sight. From the very beginning, the store’s promotion demonstrated strong performance, and after the website update, we reached a whole new level of growth.
Thanks to the in-depth UX/UI optimization, the website’s conversion rate has increased, while its performance remains stable even during peak traffic periods.
Together with the Adcore team, we continue to improve the platform every day — enhancing functionality, implementing new updates, and driving further growth in online sales.
JUL
Marketing team
MEDIS PE expresses its sincere gratitude to its partners, Adcore LLC, for their support in the placement of advertising materials.
We have been working with the company since 2021 and consistently receive reliable support across various advertising channels, including outdoor advertising, digital, TV, and radio. All campaigns are launched on time and placed exclusively in effective communication channels.
We recommend Adcore LLC as a reliable partner for advertising services in Ukraine.
MEDIS
Marketing team
FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team

How we work

We do not sell reach for its own sake. If display has nothing to add in your situation, we say so before anything is signed.

Reach matters more than clicks

Optimising a display campaign for clicks spoils it: the system finds the people who click by accident. We look at reach, frequency and viewability.

Frequency is a control, not a by-product

We set caps and revisit them during the flight. A ninth impression to the same person costs the same as a first impression to a new one.

One flight proves nothing

We judge results over several months and compare periods. Even a quiet week after the campaign tells us something.

Request a consultation or audit

Tell us about your task and we will suggest a solution and show how it adds up in numbers. The consultation is free, with no obligations.

Why paying for impressions can pay off

When a brand is known, everything else gets cheaper: a click on a branded query usually costs less than a generic one and converts better, and a call from a company people recognise takes less explaining. Display advertising is an investment in that difference.

Display does not work alone

We plan it together with search and paid social: someone has to catch the demand it creates. Otherwise the reach dissipates.

The accounts and data stay yours

Campaigns run from your own accounts. Audiences, history and baseline measurements remain with you.

Measurement before launch, not after

The baseline for branded queries is recorded before the first impression. Without it, any report of growth is a matter of faith.

How we run a display campaign

Reach numbers and the method of verification first, placements second. A campaign with no measurement taken before launch proves nothing afterwards.

Objectives and baseline

We agree what counts as a result and record the state before the campaign: branded queries, direct traffic and whatever awareness data exists.

Media plan

Audiences, reach, frequency, periods and the budget split across formats. The plan is approved before the first buy.

Launch and control

Frequency, viewability and placements are reviewed weekly. Anything delivering impressions without attention is excluded and the budget moves on.

Evaluation

We compare against the baseline, look at the effect on other channels and decide what carries over into the next flight.

Additional services

All competencies in-house — complex tasks solved quickly, without losing quality or time on communication between contractors.

Targeted and context advertising (PPC)

Google Ads, Meta Ads (Facebook та Instagram), Google Shopping, Telegram Ads, Tik Tok Ads

Web development

Websites, Landing page, E-commerce, APPS, PWA, Chatbots

SEO and SERM

ASO, GEO, Link building

Design and creativity

UX/UI, Advertising Creatives

Web Analytics

Google Analytics 4, GTM, Looker Studio

Website SEO for Google and AI Search

Tell us about your project

Frequently asked questions about display advertising

What clients ask before a campaign starts.

How does display differ from your banner advertising service?

Display is the planning level: who sees the message, how often, why, and how the effect is verified. The banner advertising page describes the buying instrument — impressions in the Google Display Network and through programmatic. Banners usually become part of a media plan rather than a replacement for one.

When will there be a result?

It depends what you count as the result. Reach and frequency are visible from the first week, growth in branded queries over one to two months of continuous delivery, and the effect on sales later still, because it has to be separated from seasonality and other channels.

Can the ROI of a display campaign be calculated?

Not directly. Anyone promising an exact figure is usually deriving it from post-view conversions, which are easy to inflate. The sounder logic is a comparison of periods: how branded demand, cost per enquiry in search and the share of direct traffic have changed.

What is the minimum budget?

There is no universal sum, but there is a threshold of sense: the campaign has to reach a noticeable share of the audience often enough to be remembered. At the brief we calculate that threshold for your audience and say plainly if the budget does not meet it.

We have a complex B2B product. Will display work?

Sometimes yes, sometimes no — it depends on whether the audience can be isolated. If your buyers are two hundred people in the market, reaching them through direct channels is cheaper than buying impressions.

Do you produce the creatives?

Yes, designers are in-house: banner sets in the required sizes and variants for different audiences. We can also work with your materials, in which case we handle adaptation and compliance with platform requirements.

Can we buy display only, without search?

You can, but we will first show how many branded and category queries currently go without your ad. Raising demand and not collecting it is an expensive decision, and we will say so directly.

How do we know the campaign is not working?

The signs: frequency rises while reach stands still, viewability is low, and branded queries do not move after a full cycle. Then we change audiences, placements or the message rather than adding budget.

Display advertising: reach and brand awareness

Display advertising: demand that has not reached search yet

Search advertising collects people who already know what they are looking for. Display works earlier: it builds the knowledge that makes someone type your name into Google a month later instead of the category. Adcore has planned such campaigns since 2014, next to the search and analytics teams.

Media planning

It starts with arithmetic, not placements: how much of the audience has to be reached, how many times each person, for what money. Reach Planner in Google Ads sets the ceiling; from there we agree what fits the budget.

Reach and frequency

Too little frequency and the message is not remembered; too much and the budget burns on people who have already seen it. We cap frequency and push the money into new reach instead.

Measuring the effect

Display rarely owns the last click, so judging it by conversions from a banner is a mistake. We look at growth in branded queries in Search Console and Google Trends, the share of direct traffic, the conversion rate of other channels during the flight, and Google brand lift studies where the budget allows.

What gets in the way of display campaigns

Four beliefs that quietly spend a budget and leave nothing behind.

Common belief	What is actually true
an impression means it was seen	impressions and viewable impressions are different numbers; we count unique reach
CTR is the metric that matters	people who click display ads are an untypical minority; optimising for clicks buys accidental traffic
the campaign should pay for itself directly	the last click goes to search or a direct visit; the effect belongs in branded demand
more frequency is better	past a point repetition only irritates; the same money is better spent on new reach

How this differs from our neighbouring services

This page is about the level of the decision: objectives, audiences, the media plan and how results are verified. Buying banner inventory in the Google Display Network and through programmatic is covered by banner advertising, video by YouTube advertising, existing demand by PPC. A media plan usually combines several of them.

When not to buy display

the budget covers a few thousand impressions — that is a rounding error, not reach;
there is unworked demand in search — collecting those already looking is cheaper;
you need enquiries this month — display works over a quarter and longer;
the site has no analytics — there is no baseline to compare branded query growth against.

In those cases we say so at the brief and suggest starting with a different channel.

Who we have worked with

Agency clients include Hyundai, Heineken, Kärcher, CLAAS, Hilti, PepsiCo, Silpo and Materia Medica, plus residential developments and clinic networks. Cases are in the portfolio.