Google Analytics/GTM

We configure GA4 and Google Tag Manager: container structure, events and key events, ecommerce, consent mode and server-side collection.

Project order

What the configuration covers

From an audit of the container you already have to a document your own team can read to see what is counted and how. The accounts stay yours.

Audit of the current setup

We review what is already on the site: duplicate tags, legacy counters, goals that measure nothing. The output is a prioritised list of errors.

AuditGA4GTM

GTM container structure

One naming scheme for tags, triggers on the dataLayer, variables for parameters, workspaces for changes. A container the next person can actually navigate.

GTMTriggersVariables

Events and key events

An event map with parameters, split into key and analytical events. Forms are captured on the server response, not on a button click.

EventsConversionsdataLayer

Ecommerce

The chain from product view to purchase, with item parameters and protection against a repeated purchase event. We write the specification for your developers.

EcommercepurchaseDev spec

Links to ad platforms

Google Ads, Search Console and the import of key events into the accounts. The algorithms start learning from real enquiries instead of page views.

Google AdsSearch Console

Consent mode and server-side

Consent Mode for the cookie banner, and server-side collection where part of the events dies at the blockers. We add it when the losses are genuinely measurable.

Consent ModeServer-side

Our clients’ results

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

Reviews

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team
Hyundai Motor Ukraine LLC expresses its gratitude and sincere recommendation of Adcore LLC as a professional agency providing technical support for our official website, as well as the implementation and management of our online advertising campaigns.
Our collaboration with Adcore LLC has been ongoing since 2016. During this time, the agency’s team has proven itself to be a reliable partner that consistently delivers tasks responsibly and on time. The agency ensures the stable operation of the website, timely content updates, and the implementation of functional changes in line with our marketing and technical needs.
We would also like to highlight the effective execution of digital campaigns across channels such as Google Ads, Facebook/Instagram, YouTube, TikTok, and others. The Adcore team demonstrates a structured approach to campaign planning, analytics, and optimization, as well as flexibility and proactivity in communication.
Thanks to the high-quality management of our advertising activities, we have been able to maintain consistent reach within our target audience, increase brand awareness, and support sales performance.
We highly recommend Adcore LLC as a professional partner in the field of digital marketing and online project support.
HYUNDAI
Marketing team
Our collaboration began in 2016, and over the years we have successfully delivered many projects together. I am sincerely grateful to Dmytro and the entire team for their professionalism, dedication, and productive cooperation.
I especially appreciate their willingness to go the extra mile and work beyond regular hours when needed to meet tight deadlines. For that, they have my special thanks and respect.
Silpo
Marina Bulatska
Deputy Commercial Director
Hotline LLC expresses its gratitude to the team at Adcore LLC for the high-quality delivery of services related to the production and placement of advertising materials across outdoor and digital media structures in various regions of Ukraine.
Throughout our collaboration, Adcore LLC has proven to be a reliable partner with a strong focus on achieving results.
We have been working together with Adcore LLC for several years and are fully satisfied with this partnership. We look forward to continuing our cooperation on future media projects.
HOTLINE
Olena Golubeva
Head of Brand Marketing Department
CLAAS Ukraine LLC expresses its appreciation to Adcore LLC for the high-quality partnership established since the beginning of this year.
Adcore’s work includes supporting and strengthening the positive brand image of CLAAS in Ukraine’s media space through the following channels: online promotion and the placement of informational segments on regional TV channels across Ukraine.
During our cooperation, the Adcore team has proven itself to be a reliable partner, consistently demonstrating the ability to deliver projects promptly and with high quality in response to our needs.
CLAAS
Marketing team
As a marketer, I have been personally working with Adcore for over six years, and during this time we have built an exceptionally warm and professional relationship with the team. Next year, the partnership between Royal House and Adcore will reach its 10-year milestone — a great opportunity to reflect on everything we have achieved together.
Adcore are true professionals who are focused on delivering results. They are always committed to their clients’ success and to building strong, responsible, long-term partnerships.
We are currently working on three projects together, two of which are completely new. We launched them jointly and saw positive performance dynamics already within the first month.
I would especially like to highlight the team’s core values — professionalism and responsibility — which are evident in every project they handle.
Adcore is a reliable partner who is always there to help, support, and recommend the right solutions. They are like a trusted backbone — giving you full confidence that everything will work out.
Thank you to the Adcore team for years of fruitful collaboration, and I look forward to many more successful projects together!
ROYAL HOUSE
Anna Shcherban
Marketing Director
Our cooperation with Adcore LLC has been ongoing since 2020. Throughout this partnership, we have repeatedly confirmed their professionalism, reliability, and efficiency in resolving tasks and handling various operational matters as they arise.
I would like to highlight that the Adcore team is always open to constructive dialogue, responds promptly to requests, and consistently proposes well-reasoned, innovative solutions.
Yarych
Olga Kolyadyuk
Marketing Director, LLC CF "YARYCH"
For JUL, this collaboration has been a true match — love at first sight. From the very beginning, the store’s promotion demonstrated strong performance, and after the website update, we reached a whole new level of growth.
Thanks to the in-depth UX/UI optimization, the website’s conversion rate has increased, while its performance remains stable even during peak traffic periods.
Together with the Adcore team, we continue to improve the platform every day — enhancing functionality, implementing new updates, and driving further growth in online sales.
JUL
Marketing team
MEDIS PE expresses its sincere gratitude to its partners, Adcore LLC, for their support in the placement of advertising materials.
We have been working with the company since 2021 and consistently receive reliable support across various advertising channels, including outdoor advertising, digital, TV, and radio. All campaigns are launched on time and placed exclusively in effective communication channels.
We recommend Adcore LLC as a reliable partner for advertising services in Ukraine.
MEDIS
Marketing team
FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team

How we work

The number of events is not a measure of quality. Thirty events nobody looks at are worth less than eight that decisions are made on.

Fewer events, more meaning

We measure what you actually respond to with budget decisions. The rest is either not collected or kept for reference without being marked as a key event.

Changes in the container, not in the code

As long as a task can be closed in GTM, the site stays untouched. We edit code only where correct data is impossible without a dataLayer, and always together with your developers.

Every event is verified by hand

We walk the journeys ourselves: DebugView, preview mode, the realtime report. A green tag is not proof that the event arrived with the right parameters.

Request a consultation or audit

Tell us about your task and we will suggest a solution and show how it adds up in numbers. The consultation is free, with no obligations.

What correct measurement gives you

GA4 data does not stop inside GA4: it goes to the ad platforms as a training signal and into reports as grounds for changing budgets. A faulty tag does not stay a reporting problem — it starts steering bids.

Advertising learns from the right signal

When the key event is a genuine enquiry, Google Ads looks for people similar to those who really got in touch. When it is a button click, the algorithm looks for people who like clicking.

A container that can be handed over

Consistent naming, a note on every version, the event map as a document. The next contractor starts with the work rather than with excavation.

Accounts and history stay yours

GA4 and GTM are registered to your company. If our work together ends, the data, the configuration and the access remain where they are.

How we set measurement up

The event map comes first, the tags second. A container built the other way round turns into a landfill nobody dares delete anything from.

Audit and access

We take access to GA4 and GTM, review what is running now and compare the number of events with the real enquiries for the same period.

Event map

Every action is documented: event name, parameters, trigger, whether it is a key event. The map is approved with you and your developers before implementation.

Implementation in GTM

Tags, triggers and variables are built in a workspace; where needed we hand developers a dataLayer specification. We publish as a separate version with a change note.

Verification and handover

We walk the user journeys through DebugView and Tag Assistant, then reconcile a week of data. The event map and the access stay with you.

Additional services

All competencies in-house — complex tasks solved quickly, without losing quality or time on communication between contractors.

Google Ads

Targeted advertising

Display network banner advertising

Call tracking

YouTube advertising

Tell us about your project

Frequently asked questions about GA4 and GTM

The questions that come up before the work starts.

A plugin installed GA4 for us. Is that enough?

For looking at traffic, yes. For advertising, usually not: plugins add the base code and rarely distinguish a successful form submission from a click on a button. The audit shows which of your current numbers are false.

How long does configuration take?

A service site with forms and calls usually takes one to two weeks. An online store with full ecommerce takes longer, because part of the work is done by your developers to our specification, and the timeline depends on their queue.

Will the site code have to be touched?

It depends on the task. Clicks, forms and messenger links are handled in GTM without a release. Ecommerce, user ID and server-side collection need changes on the site, and we scope those after the audit.

Can goals and data be migrated from Universal Analytics?

No. GA4 uses a different data model: events with parameters instead of sessions and goals. We rebuild the logic of the old goals as events, but historical UA data does not move across — it can only be preserved as an export.

Do you build end-to-end analytics with a CRM?

We do, but that is a separate web analytics service. This page covers the measurement layer on the site. If you need the enquiry followed all the way to the deal, say so at the brief and we will scope one project.

Why a server-side container if the normal one works?

Not everyone needs one. It earns its place when a visible share of traffic is lost to blockers, or when the requirements around personal data are strict. We measure the loss first, then decide whether the server cost is justified.

Why does GA4 not match Google Ads?

A gap of up to a quarter is normal: different attribution models, different conversion windows, different ways of counting a session. A larger gap is technical — duplicate tags, lost tracking parameters or redirects that strip them.

Who owns the container once the work is finished?

You do. The accounts are registered to your company and we work as users with permissions. The event map and the container documentation are handed over as a document.

GA4 and Google Tag Manager configuration

An installed tag does not yet mean usable data. Out of the box GA4 collects page views and a few automatic events, but it has no idea what counts as an enquiry in your business, or how a real form submission differs from a click on a button. That difference is the work. Adcore has been configuring measurement since 2014, with analysts in-house.

The GTM container: triggers, variables, data layer

We build the container so it can still be read a year later: one naming scheme for tags, triggers on dataLayer events or stable selectors, variables for parameters. Every publish stays as a version, so a rollback takes a minute.

Events and key events in GA4

We define what is genuinely measured: a form submission confirmed by the server response, a jump into a messenger, views of decisive screens. Only what advertising pays for is marked as a key event.

Ecommerce tracking

The chain — view_item, add_to_cart, begin_checkout, purchase — with item parameters and transactions free of duplicates. It needs a dataLayer on the site, so we agree code changes with your developers before we start.

Filters, links and consent

We exclude internal traffic and staging domains, link the property to Google Ads and Search Console and configure Consent Mode. Where a visible share of traffic is lost to blockers, we add a server container.

What we usually find in existing setups

Each of these errors damages the statistics in its own way, and none shows up until you check the data by hand.

Configuration error	How it looks in the report
the GA4 tag sits in the code and in the container	duplicated sessions, a suspiciously low bounce rate
the conversion fires on a button click	more enquiries in the report than emails in the inbox
purchase fires on every reload of the thank-you page	duplicate transactions and inflated revenue
twelve events marked as key events at once	Google Ads optimises towards page scrolling

When this service is the wrong purchase

the site is about to move to another platform — the tracking would be built twice;
you need enquiries tied to CRM deals and dashboards — that is the broader web analytics service;
most contacts arrive by phone — start with call tracking, since GA4 alone misses the main channel;
the site has just launched and there is almost no traffic — there is nothing to measure yet.

How this differs from web analytics

What we build here is the measurement layer: correct events, clean data, working links to the ad platforms. End-to-end reporting with a CRM and dashboards is a separate service resting on this configuration. If you need both, we take them as one project.

Who we have worked with

Agency clients include Hyundai, Heineken, Kärcher, CLAAS, Hilti, PepsiCo, Silpo and Materia Medica, plus residential developments and clinic networks.