What work on a development includes
The scope is assembled around one complex and its stage of construction. Ad accounts, analytics and landing page domains stay with the developer.
Search on the project name and district
We win back brand queries that currently land on portals: pages for the complex, its phases and floor plans, plus work on listing profiles and reviews.
Paid search across the decision stages
From broad queries about new builds in a district to searches for a specific layout. Separately, remarketing for people who studied apartments but left no number.
Landing pages per phase and building
A page about the whole complex sells a specific sales launch badly. We build separate pages with plans, handover dates and current payment terms.
Creatives that follow construction
Photographs of the real state of the site, views from the floors and finished landscaping outperform renders. Designers are in-house, so the series is refreshed with each building stage.
Campaigns for mortgage programmes
Separate ad groups and pages for the state eOselia programme and for bank offers. When conditions change we edit one block instead of the whole account.
Measurement down to reservation
Enquiry, callback, viewing, reservation and contract are linked in the CRM. It becomes visible which channel brings buyers and which brings interest without money.
Our clients’ results
Reviews
How we work
In property it is easy to present a handsome report and sell no apartments. So the metrics are agreed before launch, not after the quarter.
We do not promise a number of deals
Sales depend on price, construction stage and mortgage rates. We answer for traffic and for enquiries of the right quality; a forecast of deals is put together with the sales team after the first cycle.
An enquiry with no callback is not a result
We agree a response time for enquiries and verify it against call recordings. Without that, any optimisation of the advertising hits a ceiling.
Every phase is counted separately
We never mix developments or phases in one campaign. Otherwise there is no way to tell what is selling and what is merely consuming budget.
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Why property channels cannot be run in isolation
A buyer does not arrive along a single path: they see a banner, google the name of the complex, read reviews on a portal, come back through remarketing and only then leave a number. When search, paid media and social sit with different contractors, each one reports its own enquiry, and the totals add up to more enquiries than actually existed.
One development, one team
Search, advertising, creatives and analytics run in a single team. Attribution is calculated once instead of in three reports with three different numbers.
Counted to reservation, not to click
Reporting is built on CRM statuses. A channel producing plenty of cheap enquiries and not a single viewing shows up immediately.
The access stays with you
Ad accounts, analytics, call tracking and landing page domains are registered to the developer. The campaign history does not disappear.
How we start with a development
We examine the project and the sales team first, and only then talk about budget. Advertising poured onto the weakest link in the chain just spends money faster.
Reading the project
Audit of the sales funnel
Keywords and landing pages
Launch and budget reallocation
Additional services
Agribusiness
Financial services
Pharmaceuticals
Healthcare
Small and medium business
Questions developers ask
What usually comes up at the first meeting.