Pharmaceuticals

Promoting pharmaceutical companies and products within the rules: what may be said, and how to reach patients, doctors and pharmacy chains.

Project order

How we work in pharma

Advertising is only part of it. Content and work with the professional audience carry more weight, and they do not depend on ad moderation.

Content for patients

Material organised by symptom and condition, grounded in the approved leaflet. It reaches people long before they choose a product.

ContentSymptomsSEO

Material for professionals

Study data, composition and mechanism of action in a form a clinician can use, not in the form of a banner.

ProfessionalsEvidence

Advertising OTC products

Campaigns built around mandatory warnings and the limits set by the leaflet. Wording is agreed before launch.

Google AdsModeration

Company brand

Promoting the manufacturer where the product itself cannot be advertised: reputation, mentions, values.

BrandReputation

Work with pharmacy chains

Sustaining the demand that drives purchasing decisions, plus material for the chains themselves.

PharmaciesDemand

Demand analytics

Seasonality by symptom, query trends and response to epidemic waves — the basis for budget planning.

AnalyticsSeasonality

Our clients’ results

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

Reviews

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team
Hyundai Motor Ukraine LLC expresses its gratitude and sincere recommendation of Adcore LLC as a professional agency providing technical support for our official website, as well as the implementation and management of our online advertising campaigns.
Our collaboration with Adcore LLC has been ongoing since 2016. During this time, the agency’s team has proven itself to be a reliable partner that consistently delivers tasks responsibly and on time. The agency ensures the stable operation of the website, timely content updates, and the implementation of functional changes in line with our marketing and technical needs.
We would also like to highlight the effective execution of digital campaigns across channels such as Google Ads, Facebook/Instagram, YouTube, TikTok, and others. The Adcore team demonstrates a structured approach to campaign planning, analytics, and optimization, as well as flexibility and proactivity in communication.
Thanks to the high-quality management of our advertising activities, we have been able to maintain consistent reach within our target audience, increase brand awareness, and support sales performance.
We highly recommend Adcore LLC as a professional partner in the field of digital marketing and online project support.
HYUNDAI
Marketing team
Our collaboration began in 2016, and over the years we have successfully delivered many projects together. I am sincerely grateful to Dmytro and the entire team for their professionalism, dedication, and productive cooperation.
I especially appreciate their willingness to go the extra mile and work beyond regular hours when needed to meet tight deadlines. For that, they have my special thanks and respect.
Silpo
Marina Bulatska
Deputy Commercial Director
Hotline LLC expresses its gratitude to the team at Adcore LLC for the high-quality delivery of services related to the production and placement of advertising materials across outdoor and digital media structures in various regions of Ukraine.
Throughout our collaboration, Adcore LLC has proven to be a reliable partner with a strong focus on achieving results.
We have been working together with Adcore LLC for several years and are fully satisfied with this partnership. We look forward to continuing our cooperation on future media projects.
HOTLINE
Olena Golubeva
Head of Brand Marketing Department
CLAAS Ukraine LLC expresses its appreciation to Adcore LLC for the high-quality partnership established since the beginning of this year.
Adcore’s work includes supporting and strengthening the positive brand image of CLAAS in Ukraine’s media space through the following channels: online promotion and the placement of informational segments on regional TV channels across Ukraine.
During our cooperation, the Adcore team has proven itself to be a reliable partner, consistently demonstrating the ability to deliver projects promptly and with high quality in response to our needs.
CLAAS
Marketing team
As a marketer, I have been personally working with Adcore for over six years, and during this time we have built an exceptionally warm and professional relationship with the team. Next year, the partnership between Royal House and Adcore will reach its 10-year milestone — a great opportunity to reflect on everything we have achieved together.
Adcore are true professionals who are focused on delivering results. They are always committed to their clients’ success and to building strong, responsible, long-term partnerships.
We are currently working on three projects together, two of which are completely new. We launched them jointly and saw positive performance dynamics already within the first month.
I would especially like to highlight the team’s core values — professionalism and responsibility — which are evident in every project they handle.
Adcore is a reliable partner who is always there to help, support, and recommend the right solutions. They are like a trusted backbone — giving you full confidence that everything will work out.
Thank you to the Adcore team for years of fruitful collaboration, and I look forward to many more successful projects together!
ROYAL HOUSE
Anna Shcherban
Marketing Director
Our cooperation with Adcore LLC has been ongoing since 2020. Throughout this partnership, we have repeatedly confirmed their professionalism, reliability, and efficiency in resolving tasks and handling various operational matters as they arise.
I would like to highlight that the Adcore team is always open to constructive dialogue, responds promptly to requests, and consistently proposes well-reasoned, innovative solutions.
Yarych
Olga Kolyadyuk
Marketing Director, LLC CF "YARYCH"
For JUL, this collaboration has been a true match — love at first sight. From the very beginning, the store’s promotion demonstrated strong performance, and after the website update, we reached a whole new level of growth.
Thanks to the in-depth UX/UI optimization, the website’s conversion rate has increased, while its performance remains stable even during peak traffic periods.
Together with the Adcore team, we continue to improve the platform every day — enhancing functionality, implementing new updates, and driving further growth in online sales.
JUL
Marketing team
MEDIS PE expresses its sincere gratitude to its partners, Adcore LLC, for their support in the placement of advertising materials.
We have been working with the company since 2021 and consistently receive reliable support across various advertising channels, including outdoor advertising, digital, TV, and radio. All campaigns are launched on time and placed exclusively in effective communication channels.
We recommend Adcore LLC as a reliable partner for advertising services in Ukraine.
MEDIS
Marketing team
FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team

How we work

We do not propose workarounds and we do not write claims absent from the leaflet. In this sector that is not caution but a condition of working at all.

Only what the leaflet supports

Every claim about a product's action has backing in the official document. Anything else is grounds for removal.

Material checked by a specialist

Health content is not published without review by someone with the relevant qualification.

Restrictions explained before the contract

You know what is and is not possible before we start, rather than after the first campaign is pulled.

Request a consultation or audit

Tell us about your task and we will suggest a solution and show how it adds up in numbers. The consultation is free, with no obligations.

Why the agency needs to know the rules

A mistake in pharma costs not money but the channel: after a few removed ads the account is suspended, and recovering it is harder than avoiding the breach. We agree wording before submission and never propose workarounds.

Wording agreed in advance

Before anything is submitted you see exactly what the ad will say and why it is permissible.

Weight on channels outside moderation

Content and search traffic do not depend on ad account decisions and do not vanish with a campaign.

Experience in the sector

The agency has worked with Materia Medica products and knows where the permitted ends.

How we start

The first stage is legal rather than creative. It determines what can be done at all.

Reviewing the restrictions

We check the product status, the leaflet and which claims are permissible. The output is a list of approved wordings.

Audiences and scenarios

The work is split between patient, professional and chain, each with its own channel and format.

Content and campaigns

We prepare material and ads within what is permitted, agreeing the wording before submitting to moderation.

Measurement

Analytics is set up allowing for the fact that part of the patient journey ends offline in a pharmacy.

Additional services

All competencies in-house — complex tasks solved quickly, without losing quality or time on communication between contractors.

Property developers

Agribusiness

Financial services

Healthcare

Small and medium business

Tell us about your project

Frequently asked questions about pharmaceutical marketing

The questions that come up most often at a first meeting.

Can a prescription medicine be advertised?

Not to consumers. What remains is work with professionals, content and promotion of the manufacturer's brand. That is not a way around the ban but a different set of instruments.

Why are ads removed without explanation?

Moderation in ad systems is automated and reacts to wording. The commonest causes are a promised treatment outcome or a comparison with other products.

Can patient testimonials be used?

Testimonials about recovery, no. A comment on the convenience of the format or the taste is usually acceptable, but we check each case separately.

How long until results?

Content work takes effect from three or four months; advertising is faster but limited by the rules. Planning in pharma is usually annual because of seasonality.

Do you work with distributors and pharmacies?

Yes, on demand support and materials. Commercial negotiation with the chains belongs to your sales department.

Who checks the copy?

Wording about a product's action is agreed with your medical or regulatory affairs team. We do not assume responsibility that belongs to the manufacturer.

Can you help if the account is suspended?

We can try: analyse the cause and prepare an appeal. But nobody can guarantee reinstatement, which is why avoiding it is cheaper.

Does a product need its own website?

Often yes: a product brand site gathers symptom-driven traffic better than a section on the manufacturer's corporate site. The decision depends on the portfolio.

Marketing for pharmaceutical companies

Pharmaceutical marketing: advertising under restrictions

Promoting medicines differs from every other sector in that most familiar techniques are simply not allowed. You cannot promise a cure, compare against named competitor products, or use people in white coats as proof of efficacy. Google and Meta moderation removes ads without explanation, and repeat violations lead to account suspension. So the work begins not with creatives but with establishing what may legally be said at all.

Prescription and over-the-counter: different rules

Advertising prescription medicines to consumers is prohibited in Ukraine. What remains is work with the medical community, material written for professionals and indirect promotion of the company brand. Over-the-counter products may be advertised, but with mandatory warnings and without claims that go beyond the patient information leaflet.

Three different audiences

The patient searches for a symptom, not a product name. They arrive asking «what should I do if…», and whoever answers clearly wins.
The doctor checks the evidence. Study data and professional material work here; advertising promises do not.
The pharmacy chain makes purchasing decisions on turnover, which is driven by the demand you created among the first two.

What usually gets a medicine ad rejected

Wording	Why it is removed
«cures a cold in three days»	promises a treatment outcome
«better than the alternatives»	unsubstantiated comparison with competitors
«recommended by doctors»	use of professional authority in advertising
a patient testimonial about recovery	a claim of therapeutic effect

Where pharma wins

In content. Someone with a symptom looks for an explanation long before choosing a product, and that is where trust in a brand is formed. Material grounded in the approved leaflet and checked by a specialist works for years and does not depend on ad account moderation.

When we say no

When the task is to circumvent the restrictions rather than work within them. An ad that slips past moderation by a trick is removed within a week, and the account suffers far longer. That saving costs you the channel.

Our experience in the sector

The agency has worked with Materia Medica and its products — Tenoten, Anaferon, Ergoferon. Cases with the tasks described are collected in the portfolio.