YouTube advertising

YouTube video advertising: In-Stream, Bumper, In-Feed and Shorts, audience and topic targeting, view-based remarketing, plus brand channel work.

Project order

What YouTube management includes

From choosing the format and preparing video versions to reporting on cost per view and per enquiry. The ad account and the channel stay yours.

In-Stream campaigns

The skippable format explains the product and drives site traffic; the non-skippable one is for a message that has to land in full. Different goals, different billing, different videos.

In-StreamVideoCPV

Short formats: Bumper and Shorts

Six unskippable seconds for a reminder, and a vertical cut for the Shorts feed. Both work alongside a longer asset rather than instead of it.

BumperShortsReach

In-Feed in search and recommendations

The video sits beside YouTube search results and in recommendations. You pay when someone chooses your video, not when they get it in front of another one.

In-FeedYouTube search

Targeting and view-based remarketing

Intent, topics, manual placements, site lists. Plus audiences from the channel itself: watched a video, subscribed, added to a playlist.

AudiencesPlacementsRemarketing

Video versions per format

From existing footage we cut six-second, fifteen-second and longer versions, a vertical frame and several variants of the opening. We test the opening rather than reshoot the film.

EditingFirst 5 secondsA/B

Channel setup and growth

Banner, trailer, playlists, thumbnails, titles and descriptions written for search inside YouTube. The channel works as a landing page for video traffic.

ChannelThumbnailsPlaylists

Our clients’ results

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

Reviews

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team
Hyundai Motor Ukraine LLC expresses its gratitude and sincere recommendation of Adcore LLC as a professional agency providing technical support for our official website, as well as the implementation and management of our online advertising campaigns.
Our collaboration with Adcore LLC has been ongoing since 2016. During this time, the agency’s team has proven itself to be a reliable partner that consistently delivers tasks responsibly and on time. The agency ensures the stable operation of the website, timely content updates, and the implementation of functional changes in line with our marketing and technical needs.
We would also like to highlight the effective execution of digital campaigns across channels such as Google Ads, Facebook/Instagram, YouTube, TikTok, and others. The Adcore team demonstrates a structured approach to campaign planning, analytics, and optimization, as well as flexibility and proactivity in communication.
Thanks to the high-quality management of our advertising activities, we have been able to maintain consistent reach within our target audience, increase brand awareness, and support sales performance.
We highly recommend Adcore LLC as a professional partner in the field of digital marketing and online project support.
HYUNDAI
Marketing team
Our collaboration began in 2016, and over the years we have successfully delivered many projects together. I am sincerely grateful to Dmytro and the entire team for their professionalism, dedication, and productive cooperation.
I especially appreciate their willingness to go the extra mile and work beyond regular hours when needed to meet tight deadlines. For that, they have my special thanks and respect.
Silpo
Marina Bulatska
Deputy Commercial Director
Hotline LLC expresses its gratitude to the team at Adcore LLC for the high-quality delivery of services related to the production and placement of advertising materials across outdoor and digital media structures in various regions of Ukraine.
Throughout our collaboration, Adcore LLC has proven to be a reliable partner with a strong focus on achieving results.
We have been working together with Adcore LLC for several years and are fully satisfied with this partnership. We look forward to continuing our cooperation on future media projects.
HOTLINE
Olena Golubeva
Head of Brand Marketing Department
CLAAS Ukraine LLC expresses its appreciation to Adcore LLC for the high-quality partnership established since the beginning of this year.
Adcore’s work includes supporting and strengthening the positive brand image of CLAAS in Ukraine’s media space through the following channels: online promotion and the placement of informational segments on regional TV channels across Ukraine.
During our cooperation, the Adcore team has proven itself to be a reliable partner, consistently demonstrating the ability to deliver projects promptly and with high quality in response to our needs.
CLAAS
Marketing team
As a marketer, I have been personally working with Adcore for over six years, and during this time we have built an exceptionally warm and professional relationship with the team. Next year, the partnership between Royal House and Adcore will reach its 10-year milestone — a great opportunity to reflect on everything we have achieved together.
Adcore are true professionals who are focused on delivering results. They are always committed to their clients’ success and to building strong, responsible, long-term partnerships.
We are currently working on three projects together, two of which are completely new. We launched them jointly and saw positive performance dynamics already within the first month.
I would especially like to highlight the team’s core values — professionalism and responsibility — which are evident in every project they handle.
Adcore is a reliable partner who is always there to help, support, and recommend the right solutions. They are like a trusted backbone — giving you full confidence that everything will work out.
Thank you to the Adcore team for years of fruitful collaboration, and I look forward to many more successful projects together!
ROYAL HOUSE
Anna Shcherban
Marketing Director
Our cooperation with Adcore LLC has been ongoing since 2020. Throughout this partnership, we have repeatedly confirmed their professionalism, reliability, and efficiency in resolving tasks and handling various operational matters as they arise.
I would like to highlight that the Adcore team is always open to constructive dialogue, responds promptly to requests, and consistently proposes well-reasoned, innovative solutions.
Yarych
Olga Kolyadyuk
Marketing Director, LLC CF "YARYCH"
For JUL, this collaboration has been a true match — love at first sight. From the very beginning, the store’s promotion demonstrated strong performance, and after the website update, we reached a whole new level of growth.
Thanks to the in-depth UX/UI optimization, the website’s conversion rate has increased, while its performance remains stable even during peak traffic periods.
Together with the Adcore team, we continue to improve the platform every day — enhancing functionality, implementing new updates, and driving further growth in online sales.
JUL
Marketing team
MEDIS PE expresses its sincere gratitude to its partners, Adcore LLC, for their support in the placement of advertising materials.
We have been working with the company since 2021 and consistently receive reliable support across various advertising channels, including outdoor advertising, digital, TV, and radio. All campaigns are launched on time and placed exclusively in effective communication channels.
We recommend Adcore LLC as a reliable partner for advertising services in Ukraine.
MEDIS
Marketing team
FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team

How we work

We never mix different audiences and different videos in one ad group. Otherwise all that is left is guessing which of them worked.

The video outweighs the settings

Precise targeting will not rescue a video that says nothing in five seconds. The opening comes first, fine-tuning second.

Placements are cleaned by hand

Children's content, auto-uploads and dubious channels are excluded by list. Automatic filters do not catch everything.

Views are not called a result

Views can be bought in any quantity. In the report they sit next to enquiries and branded demand, not in place of them.

Request a consultation or audit

Tell us about your task and we will suggest a solution and show how it adds up in numbers. The consultation is free, with no obligations.

What video adds to the rest of the media mix

A YouTube campaign leaves behind an asset a banner does not: lists of viewers and the channel itself. A month later those people can be reached again in search, in the Display Network or with a short video — and that contact costs less than the first one.

The account and the channel stay yours

Ads run from your own Google Ads account and the channel is yours. View audiences and history remain with you if the work together ends.

The video is tested on the audience, not in a meeting

Several versions of the opening run in parallel and we see which one holds attention. That is cheaper than an argument about taste.

Video is reconciled with the other channels

Analysts are in-house, so we can see how branded search and search conversion rates move after a video campaign. Judging YouTube by last click alone is a mistake.

How we launch video campaigns

The video and the audiences come first, the budget second. A campaign with a single asset only tells you whether that one asset was any good.

Goals, audiences and access

We agree what counts as a result, link the channel to Google Ads and verify conversions in analytics. Without that link the campaign simply never collects half the data.

The video and its versions

We review the existing footage or script: is it clear in the first seconds what this is about, and is there a call to action. Then we prepare versions per format and several openings.

Launch and clean-up

Each segment starts in its own ad group. We read the report on channels and videos where the ads appeared and exclude the low-quality placements.

Remarketing and scaling

Once viewer lists have accumulated we add a second step: a short reminder or an offer. Budget moves to the formats with the better cost per action.

Additional services

All competencies in-house — complex tasks solved quickly, without losing quality or time on communication between contractors.

Google Ads

Targeted advertising

Display network banner advertising

Google Analytics/GTM

Call tracking

Tell us about your project

Frequently asked questions about YouTube advertising

The questions that come up most often before a launch.

We have no video. Where do we start?

With whatever exists: production footage, testimonials, presentations, photography. Working cuts and motion-graphics spots can be built from that. If a full shoot with a location and actors is required, that is separate production work and we say so before the start.

How long should the video be?

It depends on the format. Bumper is six seconds, non-skippable up to fifteen. In the skippable format length is barely limited, but billing starts at the thirtieth second, so a short and a long asset cost the same — the only question is whether it holds attention.

How much does a view cost?

It depends on competition in the subject, the format and how narrow the audience is: broad reach makes views cheap, narrow B2B makes them several times more expensive. We give a figure after the first week, from your own data rather than market averages.

Does YouTube advertising bring enquiries or only reach?

Both are possible, and it depends on the product. A simple, self-explanatory offer generates enquiries straight from the video. A complex service more often works in two moves: the video first, then the person returning through search or remarketing.

Almost everyone skips our ad. Is that a failure?

No. In the skippable format most viewers always leave, and you are not charged for them. What matters is the people who stayed: whether they complete the video, click through and enter the remarketing lists.

Do you guarantee a number of views or subscribers?

No. Impressions and views can be bought, but promising a specific number of enquiries or subscribers before the first test would be invention. After a testing cycle we give a forecast built on your own data.

Can we order channel setup only, without advertising?

You can. It pays off when there is already something worth watching on the channel. Layout and tags help people find the videos; they do not replace them.

How does this differ from display and banner advertising?

The display page is about strategy: media plan, reach, frequency, brand measurement. The banner page is about buying static creative in the Display Network and through programmatic. This one is video: the asset, the viewing formats, view-based remarketing and the channel.

YouTube video advertising and channel growth

YouTube advertising: format, audience, the video

YouTube sells attention to a video, not a slot on a page. The result rests on the format, the audience and the video itself — above all its opening seconds. Adcore has run Google Ads campaigns since 2014, and video sits with the same team as search and display.

Formats and what you pay for

Mixing up the formats is the most common reason behind the verdict that YouTube advertising does not work.

Task	Format	What the budget pays for
Explain the product, drive site traffic	Skippable In-Stream	a 30-second view, or an interaction
Put a short message in front of many	Bumper, up to 6 seconds	a thousand impressions
Have the whole message watched	Non-skippable In-Stream, up to 15 seconds	a thousand impressions
Reach people already on the subject	In-Feed, in search and recommendations	a click on the thumbnail
Vertical reach among younger viewers	Shorts	impressions and views

Targeting and view-based remarketing

The audience is built in several ways, each in its own ad group — otherwise the report cannot say what worked.

in-market and custom segments built from real search queries;
topics, keywords and hand-picked channels and videos;
remarketing by action: watched a video, subscribed, added to a playlist;
your site lists and customer base.

View-based remarketing needs the channel linked to the Google Ads account — the first thing we check.

The first five seconds

In the skippable format the viewer decides before the button appears. Problem, product and brand have to show up straight away, not after a logo sting. A corporate film rarely works as an ad: its point arrives at the end.

What we measure

Views and cost per view are operational figures. Beyond them: quartile completion rates, the lift in branded search, and conversions that count views, not the last click alone.

The brand channel

Layout, trailer, playlists, thumbnails and descriptions written for YouTube search. The channel holds the people an ad brought in and supplies the remarketing lists.

When YouTube advertising is the wrong choice

no video and no intention of making one — a banner will not stand in;
enquiries are needed this week — search demand is cheaper to take first;
the audience is a few dozen firms in narrow B2B, where reach is an overpayment;
the goal is subscribers but the channel is empty.

We say so at the briefing.

How this differs from our other services

Media planning, reach and frequency sit on the display page; buying static banners in the Display Network, on the banner page. This one is video: the asset, the viewing formats, view-based remarketing and the channel.

Who we have worked with

Agency clients include Hyundai, Heineken, Kärcher, PepsiCo, Silpo and Materia Medica, plus residential developments and clinic networks.