What Google itself advises asking, why the Google Partner badge says nothing about SEO, how agency rankings work and which promises mean it’s time to walk away.

How to choose an SEO agency: 10 questions to ask, why the Partner badge isn’t about SEO, how rankings work and SEO agency red flags.

How to choose an SEO agency: 10 questions | Adcore

How to choose an SEO agency: questions that make them hang up

What patients really search for and which pages get clicks: our data from nine Ukrainian clinics, the map listing, service pages with prices, articles and advice that backfires.

Dental SEO and dentist marketing: what patients search for, which pages get clicks, the map listing, prices, articles. Data from 9 Ukrainian clinics.

Dental SEO: what works, data from 9 clinics | Adcore

Dental SEO: what brings in patients, based on data from nine clinics

Three limits that set a medical site apart from any other: Google’s requirements, Article 21 of Ukraine’s advertising law and the rules of ad platforms. What you may do, what you may not and what works.

Medical website SEO for clinics in Ukraine: Google’s requirements, what Article 21 of the advertising law bans, Google Ads and Meta limits, what works.

Medical website SEO: the law, ads and what works | Adcore

Medical website SEO in Ukraine: what the law forbids and what actually works

A file that promises to explain a website to artificial intelligence. What it contains, whether Google and ChatGPT read it, what large studies found and who it actually helps.

llms.txt explains a site to AI agents. What it contains, whether Google and ChatGPT read it, what studies found and who needs it. Generator included.

What is llms.txt and do you need it? | Adcore

llms.txt: what it is and whether your site needs it

What AI Overviews are, why you can’t turn them off, how many clicks they take according to independent studies and our own data, who they cite and what Google actually advises.

AI Overviews answer queries above Google’s results. How many clicks they take, who they cite, how to get in and whether you can turn them off.

AI Overviews: what they are and how to get cited | Adcore

AI Overviews in Google: what they are, whether they cost you clicks and how to get in

A lead, a qualified lead and a deal mean different things. How they differ, where inquiries get lost, what lead generation is, how to calculate cost per lead and what to put in an agency contract.

A lead is a potential customer who left contact details. Lead types, MQL vs SQL, lead generation and how to calculate cost per lead. Calculator inside.

What is a sales lead? MQL vs SQL explained | Adcore

What is a sales lead, and why hundreds of leads in a report don’t turn into deals

What a Google Business Profile is, how to add a business to Google Maps and verify it, what really lifts a listing, how to ask for reviews and what never to do.

Google My Business is now Business Profile. How to add a business to Google Maps, verify it, what lifts a listing in local results, how to handle reviews.

Google Business Profile: add a business to Maps | Adcore

Google Business Profile: how to add a business to Google Maps and why the map shows your neighbor

A website is like a store, a landing page is like a salesperson with one product. How they differ, what a landing page is made of, what conversion rate is normal and when you need a website instead.

A landing page is a standalone page with one goal. What it’s made of, landing page vs website, when it hurts and what conversion rate is normal.

What is a landing page? Landing page vs website | Adcore

What is a landing page in plain English, and when does it hurt your business

The ROI formula in plain English, how it differs from ROMI and ROAS, what counts as a good number and a calculator where you can enter your own figures.

ROI shows how much profit every dollar you invest brings back. Formula, example, ROI vs ROAS vs ROMI, what counts as a good ROI, and a calculator.

What is ROI: formula and how to calculate it | Adcore

ROI: what it is, how to calculate it and why your ads paid off but the money isn’t there

Why your phone shows sneakers right after you talk about sneakers. Where ads really get their data, how ad targeting differs from search ads, what it costs and when it fails.

Targeted advertising shows ads to the people you choose, not everyone. How it finds them, whether your phone listens, what it costs and when it fails.

What is targeted advertising and how does it work | Adcore

What is targeted advertising, and is your phone listening to you

A snapshot of public price lists in Ukraine, a calculator and an explanation of why the same brief can bring back quotes 25 times apart. What a landing page, a brochure site, a corporate site and an online store cost.

How much does a website cost in Ukraine: landing page from UAH 9,000, corporate from 20,000, store from 18,000. 10 price lists, calculator, yearly costs.

How much does a website cost? 2026 prices | Adcore

How much does a website cost in 2026: prices by type and what goes into the total

Four letters often called an algorithm, although no such algorithm exists. Using the choice of a doctor as an example, we explain what each one means, why trust matters most and how to show it on a site.

E-E-A-T stands for experience, expertise, authoritativeness and trust. What each letter means and why it is not an algorithm or ranking factor. Site test.

E-E-A-T: what it is and whether it affects rankings | Adcore

E-E-A-T: what it is and how Google decides who to believe

Your money or your life: Google’s name for topics where a site’s mistake costs the reader dearly. How the scale works, how to check your topic and why a rabbit site should not write about tumours.

YMYL means topics where a mistake harms health, money or safety. Google’s scale with examples, why medicine is checked more strictly, how to check a topic.

YMYL: what it means and which topics it covers | Adcore

YMYL: what it means and why Google is especially strict about medicine

An explanation for someone who does not work in marketing: what a conversion and a conversion rate are, how to calculate the rate, where to find your number and what each point is worth.

A conversion is the action you want from a visitor; the conversion rate is the share of visits that end in one. Formula, calculator and examples.

What a conversion is: formula, examples, calculator | Adcore

What a conversion is: formula, examples and where to find yours

A plain explanation for people who do not work in marketing: how search decides what to show, what the work on a website consists of and what to expect from it.

SEO is search engine optimization: it brings your pages into free Google results. Plain explanation of how it works, what it includes and what to expect.

What Is SEO in Simple Terms: How It Works | Adcore

What SEO is and how search engine optimization works

The market range for search promotion, what makes up the figure in a contract, which payment models exist and how to check that the work is actually being done.

What SEO promotion costs in Ukraine: the market range, prices by site type, payment models, the cost of a standalone audit and when to expect results.

SEO website promotion cost in Ukraine 2026 → prices | Adcore

What SEO website promotion costs in Ukraine in 2026

<p>Не переказуємо чужі статті: кожен матеріал виростає з реальних проєктів і наших же помилок</p>

Пишемо про те, що робимо щодня

<p>Ціни, строки й результати беремо з роботи, а не зі стелі - і показуємо, звідки вони взялись</p>

Цифри, а не загальні поради

<p>Без термінів заради термінів. Якщо тему не можна пояснити просто - значить ми її ще не розібрали</p>

Пояснюємо так, щоб було зрозуміло

Breakdowns, guides and numbers from the real work of a digital agency: what promotion costs, how to choose a partner, what works in search and advertising.

Blog: