Google Ads

Search, Shopping, Performance Max and remarketing: we build the account structure, keep queries clean with negative lists and report on cost per enquiry.

Project order

What Google Ads setup and management includes

We take on the whole account: from campaign structure and the product feed to reporting on cost per enquiry. The ad account stays yours.

Search campaigns

Keywords built on how customers actually phrase things, ad groups kept homogeneous, several headline and description variants per group. Copy gets rewritten when CTR and conversion rate move apart.

SearchKeywordsAd copy

Shopping and Merchant Center

We connect and clean the feed: titles, GTIN, availability, price, shipping. Merchant Center disapprovals that keep products out of the auction get resolved rather than ignored.

ShoppingFeedGTIN

Performance Max under control

Brand terms excluded, asset groups split by category, placement reports reviewed. Without that the campaign simply absorbs demand you already had.

Performance MaxExclusionsAssets

Remarketing on Display and YouTube

Audiences by depth of interest: product page viewed, cart abandoned, visit with no enquiry. Different banners and different bids for each segment.

RemarketingDisplayYouTube

Negative keywords and query hygiene

Weekly review of the search terms report, negative lists at account and campaign level. It is the routine most often skipped, and it is what holds cost per enquiry down.

NegativesSearch terms

Conversions and reporting

Conversions configured and verified, offline data imported from the CRM where the system allows. The report shows cost per enquiry by campaign, not an account-wide average.

ConversionsGA4Reporting

Our clients’ results

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

Reviews

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team
Hyundai Motor Ukraine LLC expresses its gratitude and sincere recommendation of Adcore LLC as a professional agency providing technical support for our official website, as well as the implementation and management of our online advertising campaigns.
Our collaboration with Adcore LLC has been ongoing since 2016. During this time, the agency’s team has proven itself to be a reliable partner that consistently delivers tasks responsibly and on time. The agency ensures the stable operation of the website, timely content updates, and the implementation of functional changes in line with our marketing and technical needs.
We would also like to highlight the effective execution of digital campaigns across channels such as Google Ads, Facebook/Instagram, YouTube, TikTok, and others. The Adcore team demonstrates a structured approach to campaign planning, analytics, and optimization, as well as flexibility and proactivity in communication.
Thanks to the high-quality management of our advertising activities, we have been able to maintain consistent reach within our target audience, increase brand awareness, and support sales performance.
We highly recommend Adcore LLC as a professional partner in the field of digital marketing and online project support.
HYUNDAI
Marketing team
Our collaboration began in 2016, and over the years we have successfully delivered many projects together. I am sincerely grateful to Dmytro and the entire team for their professionalism, dedication, and productive cooperation.
I especially appreciate their willingness to go the extra mile and work beyond regular hours when needed to meet tight deadlines. For that, they have my special thanks and respect.
Silpo
Marina Bulatska
Deputy Commercial Director
Hotline LLC expresses its gratitude to the team at Adcore LLC for the high-quality delivery of services related to the production and placement of advertising materials across outdoor and digital media structures in various regions of Ukraine.
Throughout our collaboration, Adcore LLC has proven to be a reliable partner with a strong focus on achieving results.
We have been working together with Adcore LLC for several years and are fully satisfied with this partnership. We look forward to continuing our cooperation on future media projects.
HOTLINE
Olena Golubeva
Head of Brand Marketing Department
CLAAS Ukraine LLC expresses its appreciation to Adcore LLC for the high-quality partnership established since the beginning of this year.
Adcore’s work includes supporting and strengthening the positive brand image of CLAAS in Ukraine’s media space through the following channels: online promotion and the placement of informational segments on regional TV channels across Ukraine.
During our cooperation, the Adcore team has proven itself to be a reliable partner, consistently demonstrating the ability to deliver projects promptly and with high quality in response to our needs.
CLAAS
Marketing team
As a marketer, I have been personally working with Adcore for over six years, and during this time we have built an exceptionally warm and professional relationship with the team. Next year, the partnership between Royal House and Adcore will reach its 10-year milestone — a great opportunity to reflect on everything we have achieved together.
Adcore are true professionals who are focused on delivering results. They are always committed to their clients’ success and to building strong, responsible, long-term partnerships.
We are currently working on three projects together, two of which are completely new. We launched them jointly and saw positive performance dynamics already within the first month.
I would especially like to highlight the team’s core values — professionalism and responsibility — which are evident in every project they handle.
Adcore is a reliable partner who is always there to help, support, and recommend the right solutions. They are like a trusted backbone — giving you full confidence that everything will work out.
Thank you to the Adcore team for years of fruitful collaboration, and I look forward to many more successful projects together!
ROYAL HOUSE
Anna Shcherban
Marketing Director
Our cooperation with Adcore LLC has been ongoing since 2020. Throughout this partnership, we have repeatedly confirmed their professionalism, reliability, and efficiency in resolving tasks and handling various operational matters as they arise.
I would like to highlight that the Adcore team is always open to constructive dialogue, responds promptly to requests, and consistently proposes well-reasoned, innovative solutions.
Yarych
Olga Kolyadyuk
Marketing Director, LLC CF "YARYCH"
For JUL, this collaboration has been a true match — love at first sight. From the very beginning, the store’s promotion demonstrated strong performance, and after the website update, we reached a whole new level of growth.
Thanks to the in-depth UX/UI optimization, the website’s conversion rate has increased, while its performance remains stable even during peak traffic periods.
Together with the Adcore team, we continue to improve the platform every day — enhancing functionality, implementing new updates, and driving further growth in online sales.
JUL
Marketing team
MEDIS PE expresses its sincere gratitude to its partners, Adcore LLC, for their support in the placement of advertising materials.
We have been working with the company since 2021 and consistently receive reliable support across various advertising channels, including outdoor advertising, digital, TV, and radio. All campaigns are launched on time and placed exclusively in effective communication channels.
We recommend Adcore LLC as a reliable partner for advertising services in Ukraine.
MEDIS
Marketing team
FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team

How we work with the account

Three rules we hold to, including when a fast result is tempting.

Broad match only with a negative list

Without one, a campaign collects queries within a week that you would never knowingly pay for. The list is prepared before launch and extended weekly.

Brand kept apart from everything else

Brand queries go into their own campaign and are excluded from the rest. Otherwise the report credits advertising with demand you already had.

No daily bid tinkering

Every abrupt change resets the algorithm's learning. Decisions are made on a period that has gathered enough conversions to mean something.

Request a consultation or audit

Tell us about your task and we will suggest a solution and show how it adds up in numbers. The consultation is free, with no obligations.

What systematic account management gives you

Google Ads forgives mistakes for exactly as long as you keep paying for them. A campaign built once and left alone gradually accumulates junk traffic: matching widens, competitors change their bids, and the feed drifts away from the website.

The account stays yours

Campaigns live in your own Google Ads and Merchant Center. Conversion history, audiences and trained bidding strategies remain with you if our work together ends.

We count enquiries, not clicks

Conversions are configured and checked by hand, and the report shows cost per enquiry by campaign. Impressions and CTR stay as background figures.

You can see what was actually done

Each month we hand over a change log: which groups were added, which queries excluded, which ad texts replaced and what that changed.

How we launch Google Ads

First we check whether the demand exists and whether the site can absorb it. Campaigns are built after that, not before.

Account and demand audit

We review existing campaigns, the search terms report and search volume for the keywords. The output states what we keep, what we rebuild and how much traffic the niche holds at all.

Building the structure

Campaigns and ad groups, copy matched to queries, negative lists, the feed and conversion tracking — all of it ready before the first impression, not patched together on live spend.

Launch and the learning period

We start and resist touching bids daily: the algorithm needs conversions to learn. Changes follow a week of data, not an impression formed on day one.

Optimisation and scaling

Weekly query cleanup, refreshed ad copy, budget moved into campaigns that bring enquiries. New campaign types are added once the core ones are stable.

Additional services

All competencies in-house — complex tasks solved quickly, without losing quality or time on communication between contractors.

Targeted advertising

Display network banner advertising

Google Analytics/GTM

Call tracking

YouTube advertising

Tell us about your project

Frequently asked questions about Google Ads

The questions that come up most often before we start.

What determines the advertising budget?

The click price in your sector, the number of searches per month, and how many conversions the campaign needs before the algorithm learns. We work those three figures out at the brief using keyword planner data, and if the budget is clearly too small we say so before launch.

Do you guarantee the top position and a set number of enquiries?

No. Position is decided by an auction every single time, and no agency controls it. A forecast of enquiry volume comes only after the first month, based on real data from the account.

We already have an account. Will you start from scratch?

It depends on its condition. Where a conversion history exists it is worth keeping and rebuilding the structure inside. Where conversions were set up incorrectly the history is unreliable anyway, and a clean start is simpler.

Does Performance Max replace search campaigns?

No. They are different instruments: search responds to a specific query, while Performance Max looks for similar users across Google's surfaces. Without search campaigns and brand exclusions it mostly harvests the easy conversions.

Do we need Merchant Center for a small catalogue?

If you sell physical products, yes — it is the main channel for a store. A feed can be built for a few dozen items, and the data requirements do not depend on catalogue size.

When do the first results appear?

Impressions and clicks from day one. Meaningful conclusions once the campaign has gathered enough conversions to learn, which in most sectors is week two or three. Rebuilding the structure earlier than that is guesswork.

An ad was disapproved. Is that permanent?

Usually not: most disapprovals concern wording or missing documents. It is harder when the restriction applies to the sector itself — then we explain which formats are permitted at all, and we do not promise to work around the rules.

Who owns the account and the data afterwards?

You do. Google Ads and Merchant Center accounts are registered to your company, you hold access from day one, and you can revoke ours yourself.

Google Ads setup and campaign management

Google Ads: what is decided inside the account

Search brings people who have already put their need into words. The rest depends on how the account is built: the campaign split, the keyword match types, and what the negative lists filter out. Adcore has worked with Google Ads since 2014, with campaigns run by in-house specialists.

Campaign types and when each fits

Search — the base for services and B2B: someone phrases a query, you answer.
Shopping — product listings with image and price, fed from Merchant Center.
Performance Max — one campaign across every Google surface. Risky without brand exclusions.
Display Network — banners on partner sites: dependable in remarketing, rarely on cold traffic.
YouTube video — demand that has not reached search yet, measured in conversions rather than clicks.

Account structure and negative keywords

Campaigns are split by what you steer separately: brand, service lines or product categories, geography, remarketing. The search terms report is then read weekly: it feeds the negative lists and turns up queries nobody predicted.

Merchant Center for stores

The feed is the foundation of Shopping and Performance Max. Title, GTIN, availability, price and shipping have to match the site exactly. A price mismatch quietly drops the product from the auction; in the account that shows up only as fewer impressions.

The symptom in the account and its usual cause

What you see	What is usually behind it
plenty of clicks, no enquiries	broad match without a negative list, traffic from adjacent queries
Performance Max eats the whole budget	brand terms are not excluded, so it claims conversions you had anyway
half the catalogue never shows in Shopping	Merchant Center disapprovals: site price differs from the feed, no GTIN
expensive clicks on generic keywords	one ad text serving a group of unrelated queries, so relevance is low

When not to order Google Ads

If your niche has almost no search demand — a new service nobody has words for yet — the budget goes on adjacent queries. Paid social works earlier there.

We also decline when the site cannot take the traffic: no form or cart, outdated prices. And when the arithmetic fails: the margin on a sale is below the click price times a realistic conversion rate. That sum is done before launch, not after three months.

How this differs from our neighbouring services

This page covers work inside the Google Ads account: campaign types, the feed, negative keywords, ad quality. Choosing the paid channel mix belongs on the paid traffic page; social platforms are a separate service.

Who we work with

Agency clients include Hyundai, Heineken, Kärcher, CLAAS, Hilti, PepsiCo, Silpo and Materia Medica, plus residential developments and clinic networks.