How we work with a clinic
Order matters: local visibility and call tracking first, then content and advertising.
Google Maps and local search
A complete listing with categories, photographs, hours and replies to reviews. For most clinics this is the cheapest source of enquiries.
Doctor profiles
A specialist page with qualifications, experience and areas of practice. Patients often search a name rather than a clinic.
Service pages
A separate page per speciality explaining the method, the indications and what an appointment involves.
Review management
A system for collecting reviews from satisfied patients and public replies to negative ones.
Advertising within the rules
Campaigns for services where demand already exists, with wording agreed before moderation.
Call tracking and bookings
Attributing calls to campaigns and analysing how many bookings turn into attended appointments.
Our clients’ results
Reviews
How we work
We do not use fear and we do not promise treatment outcomes. In healthcare that is both unlawful and corrosive to the trust a clinic is chosen on.
Wording agreed with the clinic
Anything touching methods or indications is checked by your doctor. We answer for the channel, not for medical content.
Real photographs, real people
Stock images of doctors in white coats do not work: a patient is going to see a particular person and wants to see that person.
Enquiry handling first
If calls are being lost we say so before advertising starts, not after three months of budget.
Request a consultation or audit
Why healthcare does not start with advertising
A clinic with an unfinished Google Maps listing and no call tracking loses enquiries it has already paid for through rent and salaries. Advertising on that foundation simply increases the number of lost contacts. The first two or three months usually deliver more through local visibility than through budget.
Calls become visible
Without call tracking medical advertising looks unprofitable: few form submissions, because people phone. We set up tracking before campaigns start.
The listing as a channel of its own
We put Google Maps in order: categories, services, photographs, hours, replies to reviews. It brings enquiries without paying per click.
Looking past the booking
We count attended appointments, not enquiries. The gap between those two numbers is often the real problem.
How we start
The first two steps need no advertising budget — and often deliver more than it does.
Audit of visibility and enquiries
The local foundation
Content and pages
Advertising and scaling
Additional services
Property developers
Agribusiness
Financial services
Pharmaceuticals
Small and medium business
Frequently asked questions about clinic marketing
The questions that come up most often at a first meeting.