What the audit covers
Six areas are checked. Any one of them can turn out to be where the whole site is stuck.
Indexing
Which pages Google knows, which dropped out and why. We work through Search Console reports, not just crawl output.
Technical foundation
Speed, mobile rendering, response codes, redirects, canonical URLs, sitemap and robots.txt.
Structure and keywords
Whether a page exists for every important query, whether pages compete with each other, and what the structure is missing.
Content and meta
Completeness of the answer, originality, headings, meta tags, duplication and empty pages.
Link profile
What points at the site, whether risky link buying left a legacy, and how the profile compares with competitors.
Competitors
The gap in numbers: page volume, structure, link mass, domain age. It shows exactly what has to be caught up.
Our clients’ results
Reviews
How we work
We do not inflate the document to impress. A hundred-page audit in which three items matter is a bad service.
Written for whoever will act
Every item has an owner: developer, content manager or marketer. Without that, tasks hang between departments.
Impact assessed, not counted
Beside each problem is an estimate of what changes once it is fixed. That lets you choose rather than execute everything.
We say when an audit is unnecessary
If the problem is obvious at first glance, we say so and do not charge for confirming the obvious.
Request a consultation or audit
Why an audit is better bought separately from promotion
An agency that sells promotion in the same breath has an interest in finding exactly as many problems as its own services can close. A standalone audit is free of that: its conclusion may well be «the site is technically sound, invest in content» or «rebuild the catalogue first, and that is a developer's job, not ours».
The audit does not tie you to us
The plan is written so that any team can carry it out, including your own.
Priorities, not an exhaustive list
Two hundred minor observations move nobody. We show what will have an effect first and what can wait a year.
A developer brief in plain language
Developers should receive wording they can act on without translating it from SEO jargon.
How the audit runs
From data collection to a meeting where we walk through every item. A document without explanation usually goes unread.
Access and data collection
Technical review
Content and competitors
Report and walkthrough
Additional services
Google Ads
Targeted advertising
Display network banner advertising
Google Analytics/GTM
Call tracking
YouTube advertising
Frequently asked questions about SEO audits
The questions that come up most often before ordering.