SEO site audit

We work out what stops the site ranking and hand over a prioritised plan with a developer brief — not a list of observations.
Project order

What the audit covers

Six areas are checked. Any one of them can turn out to be where the whole site is stuck.

Indexing

Which pages Google knows, which dropped out and why. We work through Search Console reports, not just crawl output.

IndexingSearch Console

Technical foundation

Speed, mobile rendering, response codes, redirects, canonical URLs, sitemap and robots.txt.

SpeedCanonicalSitemap

Structure and keywords

Whether a page exists for every important query, whether pages compete with each other, and what the structure is missing.

StructureKeywords

Content and meta

Completeness of the answer, originality, headings, meta tags, duplication and empty pages.

ContentMeta tags

Link profile

What points at the site, whether risky link buying left a legacy, and how the profile compares with competitors.

LinksRisks

Competitors

The gap in numbers: page volume, structure, link mass, domain age. It shows exactly what has to be caught up.

AnalysisGap

Our clients’ results

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

Reviews

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

How we work

We do not inflate the document to impress. A hundred-page audit in which three items matter is a bad service.

Written for whoever will act

Every item has an owner: developer, content manager or marketer. Without that, tasks hang between departments.

Impact assessed, not counted

Beside each problem is an estimate of what changes once it is fixed. That lets you choose rather than execute everything.

We say when an audit is unnecessary

If the problem is obvious at first glance, we say so and do not charge for confirming the obvious.

Request a consultation or audit

Tell us about your task and we will suggest a solution and show how it adds up in numbers. The consultation is free, with no obligations.
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Why an audit is better bought separately from promotion

An agency that sells promotion in the same breath has an interest in finding exactly as many problems as its own services can close. A standalone audit is free of that: its conclusion may well be «the site is technically sound, invest in content» or «rebuild the catalogue first, and that is a developer's job, not ours».

01

The audit does not tie you to us

The plan is written so that any team can carry it out, including your own.

02

Priorities, not an exhaustive list

Two hundred minor observations move nobody. We show what will have an effect first and what can wait a year.

03

A developer brief in plain language

Developers should receive wording they can act on without translating it from SEO jargon.

How the audit runs

From data collection to a meeting where we walk through every item. A document without explanation usually goes unread.

01

Access and data collection

We need Search Console, analytics and access to the site. Without them an audit is guesswork from outside.

02

Technical review

A crawl of the site plus analysis of indexing, speed, URL structure and server responses.

03

Content and competitors

We compare structure and volume with those ranking above you, and look at which queries they have pages for and you do not.

04

Report and walkthrough

We hand over a prioritised plan and go through it together. You end up with a task list, not a file.

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Additional services

All competencies in-house — complex tasks solved quickly, without losing quality or time on communication between contractors.

Google Ads

Targeted advertising

Display network banner advertising

Google Analytics/GTM

Call tracking

YouTube advertising

Frequently asked questions about SEO audits

The questions that come up most often before ordering.

01

How long does an audit take?

For a mid-sized site, one to two weeks. A large catalogue with thousands of pages and several language versions takes longer.

02

What access do you need?

Search Console, the analytics system and a look at the admin panel. Without Search Console the audit is incomplete: that is where you see the site as Google sees it.

03

Do you fix what you find or only describe it?

Fixing is separate work. The audit can be ordered on its own and the plan handed to your team or another contractor.

04

How is this different from a free online checker?

Automated tools show symptoms: broken links, long titles. An audit explains the cause and the priority, and those two things a tool will not give you.

05

What does it cost?

It depends on the size of the site and the number of language versions. We quote once we have seen the scale.

06

What do we do with the result?

Work through it by priority. Critical technical items usually take a developer a few weeks; structural and content work takes longer.

07

Does an audit guarantee higher rankings?

No. It shows what is in the way and what is worth doing. Growth comes from executing the plan and depends on competition in your sector.

08

Is an audit needed before a redesign?

Always. The most expensive mistake is rebuilding a site and losing what already ranked. Before a redesign an audit pays for itself every time.

SEO site audit with a fix plan

SEO audit: a check before you invest in promotion

An audit exists not for the sake of a document but to show where the money will go. It often turns out that a site does not rank because of technical obstacles rather than weak content: half the pages are closed to indexing, the catalogue is duplicated by filter parameters, the homepage takes five seconds to load. Spending budget on copy and links before that is fixed means paying for work Google will not see.

What we check

  • Indexing — which pages are in the index, which dropped out and why. We work through Search Console reports, not only a crawl.
  • Technical layer — speed, mobile rendering, response codes, redirects, canonical URLs, sitemap and robots.
  • Structure — whether sections match how your customer searches and whether pages compete with each other.
  • Content — originality, completeness of the answer, metadata, headings, duplication.
  • Link profile — what points at the site and whether past risky link buying left traces.
  • Competitors — what puts them above you: volume, structure, links or simply domain age.

What you receive

Not two hundred observations in the order they were found, but a prioritised plan. Every item answers three questions: what the problem is, what happens if it is left, and who fixes it — a developer, a content manager or a marketer.

DeliverableWhat is inside
Prioritised list of issuescritical, important, desirable — with an estimate of impact
Technical brief for developerswording that can go straight into the backlog without translation
Keywords and structurewhich pages are needed, which are missing, which compete
Competitor comparisonthe gap in volume, structure and links, in numbers

The most common findings

Across years of work the recurring problems barely change: incorrect canonical URLs in catalogues, valueless filter pages in the index, missing or identical meta tags across hundreds of URLs, a slow homepage from unblocked scripts, duplicate language versions without hreflang. None is fatal on its own; together they hold a site down.

When an audit is not needed

If the site was built a few months ago by a team that designed SEO into the build and traffic is growing, paying for an audit is premature. We say so directly rather than selling a document for its own sake.

Who we have worked with

Agency clients include Hyundai, Heineken, Kärcher, CLAAS, Hilti, PepsiCo, Silpo and Materia Medica, along with developers and clinic networks. Cases are collected in the portfolio.