Online store Andre Tan
Online store for one of Ukraine's most recognized fashion brands with custom design and deep integration into the company's operations. Warehouse system, retail store availability, discount cards,
virtual fitting room, and CRM Creatio are connected in a single digital loop. Dynamic ad feed generation, personalized promo mechanics, full-scale SEO, performance optimization, and multilingual support were
implemented.
Task
A brand with a strong offline presence and loyal audience needed an e-commerce platform of matching caliber - with seamless warehouse and retail network integration, a personalized discount system, and the
capacity to handle peak loads during seasonal campaigns. A separate challenge was supporting complex promotional mechanics, generating ad feeds with flexible filtering, and ongoing development for the brand's marketing
activities.
What was done
- Custom store design built around the brand's identity with fashion catalog-specific UX considerations
- Warehouse integration - two-way real-time inventory sync with automatic delisting at zero stock
- Per-store product availability display across the retail network with API-driven updates
- Discount card integration with personal account - point accumulation, loyalty tiers, accrual history
- Virtual fitting room service for online size selection based on body measurements
- CRM Creatio integration - order forwarding, status updates, customer database synchronization
- Dynamic product feed generation with flexible filtering by availability, category, and price for Google Merchant and Facebook Catalog
- Automatic personalized discounts for customer birthdays and children's birthdays with validity control
- Coupon system linked to specific products, categories, or minimum order value
- Flexible promo engine supporting complex campaign scenarios and combined discount conditions
- Product variant grouping by color with visual switcher on product cards and in catalog
- Cross-session wishlist linked to customer account
- Google Analytics and Facebook Pixel with configured purchase funnel and e-commerce event tracking
- Comprehensive SEO - product schema.org markup, canonical tags, meta tags, URL structure, internal linking
- Page speed optimization - server and browser caching, media lazy loading, image compression, CSS/JS minification
- Multilingual UA/EN with proper hreflang markup and separate URLs per language
- Technical support with infrastructure scaling for peak loads during major sales events
- Responsive layout with optimized mobile UX for catalog, cart, and checkout
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