MORZA Online Store
MORZA creates handcrafted bracelets from sterling silver and natural leather. The brand needed its own online storefront to convey the philosophy of handmade production and enable direct-to-customer sales without intermediaries.
Task
Create an online store for an artisan jewelry monobrand with emphasis on visual product presentation. Integrate payment modules and a delivery system, ensuring a smooth checkout experience.
What was done
- Designed and built a bespoke store layout that highlights the brand's handcrafted identity.
- Developed a collection catalog with detailed product cards, close-up photography, and material descriptions.
- Connected LiqPay and WayForPay payment systems for convenient card and online banking transactions.
- Integrated a Nova Poshta delivery module with automatic cost calculation for branches and parcel lockers.
- Added Ukrposhta support as an alternative shipping option for remote regions.
- Built a responsive layout optimized for mobile traffic and touch interactions.
- Configured visitor analytics and a purchase funnel to measure traffic effectiveness.
- Optimized image loading speed using lazy-load and lossless compression techniques.
- Completed initial SEO setup: semantic structure, meta tags, alt attributes for images.
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