Baker Street online store
Baker Street is a food e-commerce store with a broad product range and complex weight-based pricing logic. The project required deep integration with a warehouse system and CRM, a custom API for data exchange, and non-standard functionality that no off-the-shelf platform provides out of the box.
Task
Build a fully functional online store from scratch with dynamic weight-based pricing, warehouse system and Uspacy CRM integration, a custom API for two-way data synchronization, social login, and a reorder feature.
What was done
- Prototyped the catalog, cart, and checkout UX with weight-based product specifics in mind.
- Designed from scratch with a focus on easy category navigation and fast search.
- Implemented product variant splitting by weight with real-time dynamic price recalculation.
- Developed a custom API for two-way stock and price synchronization with the warehouse system.
- Integrated Uspacy CRM for order and customer database management.
- Configured automatic order export to both the warehouse system and CRM simultaneously.
- Implemented social login to simplify registration.
- Added reorder functionality and a separate recipient option at checkout.
- Built custom content blocks editable through the admin panel without developer involvement.
- Optimized load speed: image compression, caching, resource minification.
- Launched technical support with regular updates and uptime monitoring.
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