Rozhnyativ Torf
Веб сайт
torf.organic/ Rozhnyativ Torf is a Ukrainian producer of organic peat and substrates for agriculture and gardening. The company decided to go online with its own store to sell products directly to end consumers and small farms without intermediaries.
Task
Build a monobrand online store on OkayCMS with a peat product catalog. Develop an eco-design matching the brand positioning, configure analytics, and ensure a smooth ordering process.
What was done
- Developed an eco-design with natural color palette and textures emphasizing the organic nature of products.
- Built an online store on OkayCMS with a catalog of peat substrates and fertilizers.
- Created product cards with detailed descriptions of composition, application, and packaging.
- Implemented filtering by product type, volume, and intended use.
- Integrated a shopping cart with delivery cost calculation and online checkout.
- Configured Google Analytics for tracking buyer behavior and conversions.
- Added an informational section about production, quality certificates, and environmental standards.
- Built a responsive layout for convenient mobile catalog browsing.
- Ensured basic SEO optimization with meta tags for catalog pages.
- Developed a user-friendly admin panel for managing products, orders, and content.
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