Brand Service online store
Brand Service supplies advertising and promotional products for businesses of any scale. The company needed a catalog that would bring together thousands of items from dozens of suppliers into a single, convenient storefront with flexible search and filtering.
Task
Build an online store with an extensive catalog populated automatically from separate XLS files provided by different suppliers. Include a multi-level filtering system, product card grouping by color, and intuitive category navigation.
What was done
- Built a catalog architecture supporting XLS file imports from multiple suppliers with automatic field mapping.
- Implemented a multi-level filtering system by category, material, color, price range, and other parameters.
- Created a product card grouping mechanism by color for easy variant selection within a single SKU.
- Developed a custom design focused on catalog structure and quick access to target categories.
- Set up an analytics system for tracking visitor behavior and conversion performance.
- Optimized page load speed for catalog pages with large product volumes.
- Integrated catalog search with suggestions and autocomplete for fast product discovery.
- Ensured responsive layout for mobile devices with proper display of filters and product cards.
- Completed foundational SEO optimization: meta tags, clean URLs, structured product data.
- Arranged ongoing technical support and regular catalog updates when supplier assortments change.
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