MC Dental
Medicine
mcdental.clinic/ Moya Stomatologiya is a new dental clinic in Lviv that entered a competitive market with zero online presence. The task was not just to build a website, but to develop a long-term strategy for capturing search space in a niche where most competitors already held established positions.
Task
Build a scalable website platform for a new dental clinic with an SEO strategy embedded from day one of development. The structure must cover all competitive services and informational queries, with the ability to scale content on a monthly basis.
What was done
- Conducted a competitive analysis of Lviv's dental market and built a keyword map.
- Designed a scalable site structure covering commercial and informational query clusters.
- Created a custom design focused on trust and easy appointment booking.
- Developed on WordPress with clean code and minimal plugin dependencies.
- Embedded SEO optimization during development: semantic HTML structure, breadcrumbs, internal linking.
- Built service page templates that scale easily for new treatment areas.
- Configured Google Search Console, Analytics, and conversion tracking.
- Launched PPC campaigns for a quick start in patient acquisition.
- Optimized speed: server-side caching, WebP images, resource minification.
- Initiated ongoing SEO with monthly structure expansion through new pages.
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