Residential complex POLARIS
Real estate
polaris.kiev.ua/ POLARIS is a business-class residential complex in Kyiv's Obolon district by developers Citex and Perfect Group, built around the concept of a "stellar standard of living." To enter the market, the developer needed a full-featured multilingual WordPress website capable of both presenting the project and serving as the primary lead generation tool from paid traffic.
Task
Develop a turnkey WordPress website for the residential complex with three language versions, interactive floor plans with filtering, CRM and email service integrations. Deliver SEO optimization, advertising campaigns with audience targeting hypothesis testing, end-to-end analytics, fast loading speeds, and bot protection.
What was done
- Developed a full-featured WordPress website in a dark navy palette with gold accents reflecting the complex's "stellar" concept.
- Implemented three language versions (Ukrainian, Russian, English) with full content translation and per-language SEO optimization.
- Built an interactive floor plan section with filters by room count, floor level, and apartment size.
- Designed the site structure with a conversion focus: an optimized funnel from the first screen to the inquiry form.
- Created a hero section with a day/evening/night switcher for facade renders of the complex.
- Integrated a CRM system with automated lead transfer and UTM tag tracking for source attribution.
- Connected email marketing services for ongoing communication with prospective buyers.
- Performed full SEO optimization: semantic core, meta tags, structured data, and technical audit.
- Set up end-to-end analytics and launched ad campaigns with landing page hypothesis testing across different pages.
- Ensured bot protection, page speed optimization, and a user-friendly admin panel for content management.
- Built a numbered advantages section and an infrastructure block with an interactive map.
- Provided post-launch technical support and maintenance with prompt response to changes.
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