Heineken
Heineken is one of the most recognizable beer brands in the world with over 150 years of heritage. For the brand's presence in the Ukrainian market, a template corporate website would not suffice.
The goal was a premium digital experience that conveys the brand's DNA: legacy, quality, and character. The design concept had to align strict brand guidelines with modern UX patterns while delivering flawless visual
execution across desktop and mobile.
Task
Develop a design concept for a Heineken promotional website tailored to the Ukrainian market, with a focus on premium brand perception. Include age verification (age gate), a product catalog with detailed
cards, a BeerGear section (branded merchandise), storytelling through an interactive brand history timeline, Instagram feed integration, and a bilingual interface (EN/UA). Maintain brand recognition while fully adapting
the experience for mobile devices.
What was done
- Crafted a visual concept rooted in the Heineken brand book: deep green palette, bronze-gold accents, signature typography, and product-centric photography style.
- Designed a hero section with large-format product imagery and bold typography to establish an immediate premium impression.
- Developed a UX scenario for age verification (age gate) with location and date of birth selection, adapted for mobile.
- Created a product catalog with carousel cards: each variety presented with its own visual treatment, description, and CTA.
- Designed a BeerGear section with product cards, pricing, and sale mechanics for branded merchandise and equipment.
- Developed an interactive "Our Story" timeline with horizontal scrolling, archival photography, and key milestones dating back to 1864.
- Integrated an Instagram feed into the layout featuring live brand content under the "Live Lager Than Life" tagline.
- Built a responsive design system: components, typographic scale, grid, and spacing rules for both desktop and mobile.
- Prepared a fully reworked mobile version with adapted navigation, cards, and hero block optimized for touch interaction.
- Delivered a UI Kit with production-ready components for developer handoff: buttons, forms, cards, navigation, and footer.
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