Poetica 3
Real estate
poetica.ua/third-collection Poetica 3 is the third park collection of business-class apartments in Kyiv's Shevchenkivskyi district, with three parks within walking distance. Before launching sales for the new phase, the developer needed a conversion-focused landing page that would convey the intimate atmosphere of the podium-based quarter and start collecting leads before construction was complete.
Task
Build a turnkey conversion landing page for the third park collection of Poetica residential complex: from UX design and visual identity to CRM integration, ad campaign setup, and end-to-end analytics. Ensure a full customer acquisition cycle from the first ad click to scheduling an apartment viewing.
What was done
- Designed the UX structure of the landing page with a decision-making funnel tailored for business-class property buyers.
- Developed a design in a warm palette of burgundy and peach tones with orange accents on CTA elements.
- Built a fully adaptive mobile version with complete UX, including navigation, gallery, and lead forms.
- Implemented an interactive floor plan section with tabs by room count and detailed breakdowns by building section and type.
- Integrated an infrastructure section highlighting three parks, the commercial podium, and transport accessibility.
- Created an architecture block featuring night renders and descriptions of energy-efficient technologies.
- Connected a CRM system with automated lead transfer and UTM tag tracking for source attribution.
- Set up end-to-end analytics from ad click to on-site conversion.
- Launched advertising campaigns on Google Ads and Meta with geolocation and interest-based segmentation.
- Added micro-conversions: brochure download, viewing appointment, callback request.
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