Selfish Club
Presentation website for a premium countryside club on the Dnipro riverbank with custom design and conversion-driven architecture. Built on Yii2 with a focus on visual storytelling - full-screen
photography, video blocks, interactive map. CTA blocks with booking forms at every page level, end-to-end analytics from click to call, and multilingual support UA/RU/EN.
Task
An exclusive club with waterfront houses, its own restaurant, bathhouse, a fleet of boats, and fishing infrastructure needed a website that conveys the atmosphere of the location and converts visitors into
bookings. The key challenge was to combine a premium-level image presentation with a clear conversion funnel, end-to-end analytics, and organic traffic for countryside leisure queries near Kyiv.
What was done
- Custom design with full-screen photography, location slider, and embedded video player
- Yii2 backend with admin panel for content, service, and rate management
- Conversion-focused CTA blocks with booking forms at every meaningful page section
- Structured service landing pages - accommodation, fishing, bathhouse, restaurant and bar, leisure, boat and watercraft rental
- Rate grid with differentiation by weekday and accommodation type
- Interactive directions map with GPS coordinates and route building
- News section with categories and SEO-optimized URL structure
- End-to-end analytics - Google Analytics and Facebook Pixel tracking micro and macro conversions across the full funnel
- Open Graph markup for proper display when shared on social media
- Comprehensive SEO - local business structured data, canonical tags, sitemap, meta tags
- Speed optimization - server caching, image lazy loading, media compression, CSS/JS minification
- Multilingual UA/RU/EN with hreflang markup and separate URLs per language
- Responsive layout with mobile UX optimized for quick booking
Tell us about your project