Oxford
Веб сайтReal estate
oxford.com.ua Oxford is a business-class residential complex in Kyiv that combines British aesthetics with modern comfort. The developer needed a website that not only showcases the project but also systematically generates leads from potential buyers. The team was tasked with building a full cycle from prototype to a high-converting resource with transparent analytics.
Task
Design and develop a landing page for the residential complex on WordPress with a focus on conversion. Implement end-to-end analytics to track advertising channel performance, set up ad campaigns, and provide ongoing technical support.
What was done
- Created an interactive prototype based on competitive and target audience marketing analysis.
- Designed a unique British-style layout with full mobile responsiveness.
- Built the website on WordPress without unnecessary plugins for maximum performance.
- Configured end-to-end analytics with data transfer to Google Analytics and CRM.
- Implemented a DataLayer system for precise micro-conversion tracking on the site.
- Integrated contact forms with validation and automatic lead forwarding.
- Launched advertising campaigns in Google Ads and Meta optimized for conversions.
- Conducted A/B testing of key landing pages to improve conversion rates.
- Optimized page load speed to meet Core Web Vitals benchmarks.
- Established technical support with regular updates and security monitoring.
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