Edelweiss Feofania
Edelweiss Feofania, a club house in a quiet green district of Kyiv near Feofania Park. With construction nearing completion, the developer needed to quickly sell the remaining apartments. A simple, straightforward website was required to clearly present the complex's advantages and work effectively alongside advertising campaigns.
Task
Develop a concise conversion landing page that clearly presents all club house advantages for the target audience and helps sell remaining apartments through advertising campaigns. Integrate a CRM, configure analytics, and ensure mobile responsiveness.
What was done
- Designed a minimalist landing page structure with a clear focus on remaining inventory sales: hero with the key location advantage, a compact benefits block, available layouts, purchase terms, and contact forms.
- Created a restrained design in a dark palette emphasizing park zone and building facade photography, highlighting the intimate privacy of the club format.
- Built an available layout catalog with area specifications, floors, and status indicators (sold/available) for transparent selection.
- Developed a location advantages block emphasizing Feofania Park, tranquility, ecology, and neighborhood infrastructure.
- Integrated a CRM for automatic lead forwarding with ad source and UTM tag capture.
- Configured event-based analytics for ad campaign performance evaluation and budget optimization for remaining inventory sales.
- Launched advertising campaigns with precise targeting for buyers seeking quiet living near parks and green areas.
- Delivered mobile responsiveness with form and CTA optimization for convenient smartphone completion.
- Performed performance optimization: image compression, deferred media loading, resource minification.
- Provided ongoing technical support with prompt apartment status and promotional condition updates.
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