CLAAS
CLAAS is a global leader in agricultural machinery with a network of 26 dealer centers across Ukraine. The brand had a global corporate website, but the Ukrainian market needed a dedicated lead
generation tool: a page that concisely presents the product lineup, reinforces trust with awards and testimonials from real farmers, and converts a visitor into a lead with the fewest clicks possible.
Task
Design and develop a conversion-focused one-page website for CLAAS Ukraine. The page must include a product lineup catalog with descriptions, lead-capture forms with automatic PDF catalog delivery to the
user's email, an international awards section, a customer testimonials block, FAQ, and contact information. Connect Google Analytics and Facebook Pixel to track the performance of advertising campaigns driving traffic to
the landing page.
What was done
- Conducted a UX funnel analysis and determined the optimal section sequence for maximum conversion: hero with form → catalog → second form → awards → FAQ → testimonials → contacts.
- Designed a hero section with a full-bleed field machinery photo and a lead-capture form (name, phone, email, region) that immediately focuses attention on the target action.
- Created a product lineup catalog with sidebar navigation: TRION, LEXION, TUCANO, XERION, AXION, ARION, JAGUAR, DISCO, LINER, each with technical descriptions and photography.
- Implemented automatic PDF catalog delivery via email upon form submission: the user leaves their contact and instantly receives the full product range with specifications.
- Placed multiple lead-capture forms at different scroll depths with varied CTAs to intercept users at every stage of engagement.
- Designed an international awards section: AGRITECHNICA 2017 and 2019 gold and silver medals, "Machine of the Year 2019" with descriptions of recognized technologies.
- Built a testimonial carousel featuring real customers with photos, names, and agricultural company names to establish social proof.
- Developed an FAQ section with an accordion on key topics: financing, equipment performance on Ukrainian fields, service and spare parts.
- Added a compelling statistics block: 26 dealer centers, LEXION 8600 record (2,041 tonnes harvested in 8 hours).
- Connected Google Analytics and Facebook Pixel for conversion tracking and optimization of ad campaigns driving traffic to the landing page.
- Delivered responsive layouts with mobile-optimized forms and catalog navigation.
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