ТRIIINITY 3
Real estate
promo.re-triiinity.com.ua/new/ TRIIINITY Phase III, an exclusive 23-storey club tower with 100 apartments by Seven Hills, the final stage of a premium residential project in Kyiv. Launching sales for the third phase required a new landing page that builds on the experience of previous phases and functions not as a showpiece but as a precision lead generation tool paired with performance advertising.
Task
Design and develop a conversion-focused landing page from scratch for TRIIINITY Phase III with a premium visual identity, connect a CRM for lead capture, set up end-to-end analytics, implement adaptive content changes based on ad creatives, and launch performance campaigns. Maintain fast load times without compromising visual quality.
What was done
- Analyzed the results of previous phases and audience behavior on past landing pages, identified growth opportunities, and embedded them into the new conversion structure.
- Created a premium design concept in a dark palette with copper-rose accents: a hero slider with full-screen lobby and interior renders, typography and spacing that convey the club exclusivity of Phase III.
- Built a "Style by TRIIINITY" content section with an interior style carousel (Loft, Scandinavian minimalism, eclectic) and a TRIIINITY Design block with a step-by-step description of the apartment design service available during construction.
- Developed a developer trust block for Seven Hills with numbered statements: investment firm oversight, documentation, contractor selection, years of experience, and transparency.
- Designed a sales team section with manager photos and direct messenger links, lowering the barrier for first contact.
- Integrated a CRM with automatic lead forwarding from "Request a consultation" forms and the layout catalog, with every inquiry tagged with ad campaign markers for precise attribution.
- Configured end-to-end analytics with an event-based model: CTA clicks, slider views, layout catalog interactions, scroll depth, form submissions, with conversion data passed to ad platforms.
- Implemented adaptive content substitution on the landing page to match different ad creatives: headlines, hero images, and CTA copy change based on the traffic source for maximum message relevance.
- Launched and optimized performance campaigns targeting premium real estate buyers, with ongoing bid and creative adjustments based on analytics data.
- Performed load speed optimization without compromising visual quality: adaptive image delivery, compression with artifact control, gallery lazy loading, and resource minification.
- Ensured full mobile responsiveness with dedicated refinement of sliders, the interior style gallery, and forms for proper smartphone operation.
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