Manhattan City
Real estate
manhattan-city.com.ua/ Manhattan City, three 36-storey business-class towers in the center of Kyiv designed by A. Pashenko bureau, renowned for Ocean Plaza and 101 Tower. The developer needed more than a visual refresh of the existing site. The previous version was underperforming on paid traffic, losing leads, and failing to give the sales team a complete picture of incoming inquiries.
Task
Fully redesign and develop the residential complex website with a mobile-first approach, a bespoke premium design, an apartment layout catalog with filtering, a video tour, interactive sections for benefits and construction stages. Set up event-based analytics, integrate a CRM with lead backup to Google Sheets, implement bilingual support (UA/EN), and arrange ongoing monitoring and technical support.
What was done
- Conducted a UX audit of the previous site version, identified funnel bottlenecks, and designed a new conversion-focused structure with sequential immersion: hero with video tour, complex advantages, architect, infrastructure, layouts, construction stages, developer credentials, and contacts.
- Created a design concept with dark tones and gold-bronze accents that reinforce the business-class positioning. Implemented a Day/Night toggle for the hero section with daytime and nighttime renders of the complex.
- Executed markup on a mobile-first basis: optimized for smartphones first, then scaled to tablets and desktop, ensuring the highest interaction quality on mobile devices where the majority of paid traffic originates.
- Built an apartment layout catalog with filtering by room count and area, a carousel, and detailed floor plans for each layout type.
- Designed an architect block featuring A. Pashenko with a portfolio of landmark projects (Tetris Hall, IQ Business Center, Ocean Plaza) to reinforce construction quality trust.
- Developed an interactive benefits section with numbered cards and full-bleed photography: architecture, panoramic views, rooftop lounge, YODEZEEN interior design, central location.
- Integrated a CRM system for automatic lead capture from "Plan a visit" and "Order a call back" forms. Configured parallel backup of every inquiry to Google Sheets to prevent lead loss.
- Deployed an event-based analytics model: tracking CTA clicks, form opens, scroll depth, video views, and layout catalog interactions to evaluate advertising campaign performance.
- Implemented a construction stages section with a timeline and a developer section with a gallery of completed projects to address reliability concerns.
- Configured a bilingual interface (UA/EN) with user language preference persistence across sessions.
- Optimized load speed: render and photo compression, lazy loading of media, resource minification to maintain low bounce rates on paid traffic.
- Arranged ongoing site uptime monitoring and technical support with prompt response to content, pricing, and construction status update requests.
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