Nova Bucha
Real estate
promo.novabucha.com/ Nova Bucha, a modern comfort-class residential complex in one of Kyiv's most promising suburbs. The developer came with a specific problem: the outdated website was failing to convert traffic from both paid and organic channels, and the sales team was not receiving enough inquiries to meet targets. A complete replacement of the digital presence was needed, focused on lead generation and measurable results.
Task
Replace the outdated website with a conversion-focused landing page featuring a bespoke design, set up end-to-end analytics across all traffic channels, integrate a CRM for automated lead processing, run a series of A/B tests to optimize the funnel, and launch advertising campaigns to deliver a steady flow of qualified leads.
What was done
- Analyzed the previous site and user behavior, identified reasons for low conversion, and designed a new landing page structure focused on rapid value proposition delivery and minimal steps to inquiry submission.
- Developed a modern design concept that visually differentiates the complex from suburban competitors: emphasis on natural surroundings, infrastructure, and transport accessibility.
- Built a landing page with conversion-driven blocks: hero section with the key advantage, render gallery, apartment layouts, neighborhood infrastructure, purchase terms, and multiple lead capture points throughout the page.
- Integrated a CRM system with automatic lead forwarding from all contact forms. Every inquiry is logged with UTM tags for precise traffic source attribution.
- Configured end-to-end analytics: an event-based model tracking micro-conversions (clicks, scroll, form opens) and macro-conversions (form submissions, calls), with data passed to ad platforms for campaign optimization.
- Ran a series of A/B tests on key funnel elements: headlines, form placement, CTA copy, and section order, enabling incremental conversion rate improvements.
- Launched and configured paid advertising campaigns with precise targeting for the suburban real estate buyer audience, with ongoing optimization based on analytics data.
- Delivered responsive markup with mobile priority, optimized forms for convenient smartphone completion, and ensured correct gallery and layout display across all screen sizes.
- Performed load speed optimization: image compression, deferred media loading, and resource minification to reduce bounce rates and improve paid traffic quality.
- Provided ongoing technical support with regular content updates, uptime monitoring, and prompt response to advertising campaign changes.
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