NOMAD Houses
Real estate
sales.nomadhouses.com NOMAD Houses, a manufacturer of premium modular homes rooted in Vastu philosophy, needed a multilingual sales platform for international market expansion. The product is complex: modular architecture crafted from corten steel and panoramic glazing, designed according to ancient Indian principles of spatial harmony. A standard corporate website could not convey either the brand aesthetics or the philosophy behind each home.
Task
Build five independent premium landing pages on Webflow for each language version (UA, RU, EN, DE, FR) with a unified visual style but separate lead routing to the corresponding sales departments, implement a modular configuration cost calculator, and set up analytics with conversion tracking per language segment.
What was done
- Architected the Webflow project with five independent landing pages (UA, RU, EN, DE, FR), each functioning as a fully-fledged premium page with its own navigation, content, and CTA elements.
- Developed a visual concept in an olive-cream palette with natural wood and corten steel accents, serif typography, and original architectural sketches that emphasize craftsmanship and the brand's philosophical approach.
- Built a modular configuration cost calculator with house type, area, package, and add-on selection, featuring dynamic recalculation via Webflow Interactions and external JavaScript.
- Engineered a lead routing system based on language version: Ukrainian and Russian submissions go to a single sales department, while English, German, and French are distributed among separate regional managers via Webflow Forms with hidden language and source fields.
- Created a "Vastu Philosophy" section with parallax effects, animated block transitions, and interactive illustrations of architectural principles for spatial harmonization.
- Integrated a house model catalog with detailed cards: 3D renders (daytime and evening), floor plans, material specifications, price ranges, and custom configuration request options.
- Configured end-to-end analytics via GTM with separate conversion funnels for each language version: model view tracking, calculator interactions, form opens, and submission events with pass-back to Google Ads and Meta Ads.
- Deployed a blog with categories and Webflow CMS collections for publishing articles on Vastu, modular construction, and sustainable development, driving organic traffic acquisition.
- Performed performance optimization: render image compression without quality loss, lazy loading for heavy galleries, font preloading, and Cumulative Layout Shift optimization for stable premium content display.
- Delivered responsive layouts with dedicated mobile adaptation: complex gallery, calculator, and navigation adjustments for comfortable interaction on smartphones and tablets.
- Provided ongoing technical support with CMS content updates, new house model additions, calculator price adjustments, and prompt response to marketing team requests.
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