Residential complex POETICA
Real estate
promo.poetica.ua/ High-conversion landing page for the third phase of the POETICA residential quarter built on Laravel, emphasizing the park concept and location infrastructure advantages. Single-page architecture with
sequential block reveals - from hero slider to purchase terms - with CTA touchpoints at every level. Integrated with IP telephony, CRM, end-to-end analytics, and speed optimization for high advertising traffic.
Task
A developer was launching sales for the third phase of a quarter near Pushkin Park and needed a high-conversion landing page that sequentially addresses buyer objections - from location and infrastructure to
floor plans and payment terms. The site had to withstand advertising peaks, capture every inquiry in the CRM, and provide analytics down to the individual ad level.
What was done
- Laravel landing page with admin panel for content, floor plans, and terms management
- Hero slider with full-screen complex renders and key USPs - park, comfort, panoramic apartments
- Tabbed "About the project" navigation - location, infrastructure, floor plans, territory
- Infrastructure section with categories - children, metro, shopping and entertainment, gated territory, BMS, health
- Purchase terms section with payment options - 100% and installments from 30% down payment
- Construction progress section with phase-by-phase photo reports
- CTA blocks throughout the page - "Get price", "Request callback", "Calculate payments"
- CRM integration - automatic lead forwarding with UTM tags and source attribution
- IP telephony with call recording and advertising channel attribution
- Google Analytics and Facebook Pixel with micro-conversion tracking per form and CTA
- SEO optimization - RealEstateAgent structured data, meta tags, Open Graph for social sharing
- Speed optimization for ad traffic - caching, render lazy loading, compression, minification
- Responsive layout with mobile UX - tabbed navigation restructured for vertical scroll
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