Greenville
promo.greenville-pechersk.com.ua/ Greenville Pechersk is a residential complex by the international Greenville group in the very heart of Kyiv, minutes away from the government quarter, the metro, and city parks. Over time, the project's main website had become overloaded and inflexible: heavy pages, redundant sections, and a rigid structure made it a poor fit for paid traffic. Buyers got lost in the information, marketing couldn't quickly adapt the page to campaigns, and some inquiries dissolved into spam. To work with paid traffic, the project needed a dedicated tool built from scratch around a single goal - the inquiry.
Create a conversion-focused promo landing page for advertising campaigns: lightweight, fast, concentrated on the complex's key advantages, with everything non-essential stripped away. Mandatory requirements: complete inquiry tracking and end-to-end analytics to see the buyer's path from click to CRM entry, plus spam protection for the forms - the sales team should work with real buyers, not sift through junk inquiries.
- Developed the promo landing page from scratch: a lean codebase with no excess layers, delivering maximum loading speed and stability under advertising load.
- Created a minimalist design in a restrained palette: the buyer's attention stays on floor plans, prices, and terms rather than decorative elements.
- Structured the content on the principle of "value on every screen": location, advantages, studio and apartment floor plans, installment terms, construction progress, FAQ.
- Implemented trust-building blocks: photo and video reports from the construction site, a project gallery, awards, and the developer's track record since 2007.
- Set up end-to-end analytics: every inquiry is tracked from its advertising source to the conversion, giving marketing the real cost per lead for each campaign.
- Introduced multi-layered spam protection for the forms: bots and automated submissions are filtered out before they ever reach the CRM.
- Integrated the landing page with the developer's CRM: consultation requests reach the sales managers instantly, complete with data on the inquiry's source.
- Optimized responsiveness for mobile traffic: the core audience arrives from ads on smartphones and gets the same fast experience as on desktop.
