Intensive Foodprosvita
Foodprosvita is an educational intensive by Silpo, one of Ukraine's largest retail chains, designed for entrepreneurs in the gastro-business sector. The program helps farmers and small producers develop sustainable production, build their brand, and access new markets. To attract participants, the project required a visually striking craft-style landing page that conveys the brand's values while effectively generating leads.
Task
Create a high-conversion landing page for recruiting participants to the Foodprosvita intensive. The page should combine craft-style aesthetics with a clear lead generation structure, properly handle UTM tags from advertising campaigns, and provide full visitor behavior analytics.
What was done
- Designed a unique craft-style page with custom typography and a warm color palette reflecting Silpo's brand values.
- Structured the landing page with benefit blocks, program details, and a participant testimonials section.
- Built a fully responsive layout optimized for mobile devices and fast loading times.
- Created a registration form with field validation and spam protection.
- Integrated UTM tag processing to track traffic sources from advertising campaigns.
- Configured Google Analytics 4 data transmission with custom conversion events.
- Connected Facebook Pixel for tracking targeted advertising performance.
- Added Schema.org microdata markup for improved search engine visibility.
- Implemented scroll-triggered animations that boost user engagement without compromising performance.
- Conducted A/B testing of key elements to increase registration form conversion rates.
- Achieved page load times under 2 seconds through image and code optimization.
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