ONE CLUB VILLAGE
oneclubvillage.od.ua/ One Club Village is a club-format cottage community by Harmony Development in Fontanka near Odesa: a gated territory with a swimming pool, a padel court, and a club house, 10 minutes from the beach and 20 from the city center. The project was entering the market at the pre-sale stage, when what's being sold is not finished walls but a way of life - and that was precisely the atmosphere the landing page had to convey. At the same time, the product is structurally complex: townhouses, duplexes, and cityhouses with some two dozen floor plans, and the visitor had to navigate this variety with ease rather than get lost in it.
Create a convenient, functional landing page for the launch of a new project: a stylish design that sells the club atmosphere by the sea, clear navigation across three housing formats, and a rapid production launch timed to the start of the pre-sale campaigns. A mandatory requirement was analytics configured from day one: at the launch stage, every hryvnia of the advertising budget has to work on verified data, not guesswork.
- Delivered the landing page on a tight timeline for the pre-sale launch: the project went into production simultaneously with the start of the advertising campaigns.
- Created a stylish design built around video: a hero screen with a video intro, video tours, and a gallery of more than 20 images immerse the visitor in the club lifestyle before they ever visit the sales office.
- Structured the three housing formats - townhouses, duplexes, and cityhouses: floor plan sliders with areas and navigation make it easy to compare more than 20 options.
- Presented the community's infrastructure as its own scenario: the pool, padel court, club house with a terrace, park and children's areas - everything buyers choose the club format for.
- Added the master plan of the grounds and a location block with distances to the beach, the shopping mall, and the center of Odesa.
- Designed the purchase terms section: pre-sale special conditions, developer installment plans with no bank fees, white box and ready box finishing options, and land ownership included.
- Created trust-building blocks: construction progress, project news, and the developer's portfolio.
- Set up analytics and conversion tracking from day one: every form, call, and CTA is measured, so marketing sees the return on each campaign.
- Implemented contact forms at every stage of the journey: callback requests, consultations, house selection - inquiries go straight to the sales team.
