Intergal City
intergal.city/ Intergal City is a premium five-tower residential complex in the heart of Kyiv, the flagship project of the developer Intergal-Bud: over 32,000 m² of internal infrastructure, five-star-hotel-level service, and architecture that shapes the city skyline. A product of this caliber cannot be sold through a generic catalog website: the digital presentation had to evoke the same feeling as stepping into the complex's lobby. Yet behind the beautiful wrapper, a precise marketing engine had to run - the website was built not for image's sake, but for lead generation.
Develop a website that combines two usually incompatible goals: a prestige presentation of premium real estate and effective conversion of visitors into inquiries. Requirements: content management by the developer's own team without involving programmers, deep marketing adaptability - down to dedicated pages for individual advertising campaigns, end-to-end analytics across the entire buyer journey, and delivery of every inquiry into the sales department's CRM.
- Developed a WordPress website with a fully custom theme: the developer's team independently manages blocks, news, galleries, and construction progress - no programmers required.
- Crafted complex multi-layered animation: video presentations, smooth scroll effects, and cinematic transitions between screens convey the feel of a premium product before the buyer ever visits the sales office.
- Implemented interactive apartment selection: the complex master plan, five towers, filters by number of rooms and floor area, and detailed floor plans.
- Built an interior showroom with three finishing styles - the buyer "tries on" their future apartment in different moods.
- Designed the sections on infrastructure, location, and construction technology: from the wellness zone and restaurant to soundproofing and elevators - everything that builds the product's value.
- Delivered deep marketing adaptability: dedicated landing pages and blocks for specific advertising campaigns are created and tested without rebuilding the site.
- Set up end-to-end analytics: the user journey is tracked from ad click to inquiry, giving marketing a clear view of each channel's real performance.
- Integrated the website with the developer's CRM: callback requests, viewing appointments, and apartment inquiries reach the sales managers instantly.
- Added trust-building sections: construction progress with monthly photo reports, news, documentation, and information about the developer.
