Polar Park
polar-park.com.ua/ Polar Park is a new comfort-class residential complex by Intergal-Bud in Kyiv's Obolon district: five 25-story towers on a shared stylobate, a private car-free courtyard, parking for 750 vehicles, and a five-minute walk to the metro. For the developer, this is the sales launch of a brand-new project, which makes it the most challenging stage: apartments have to be sold while still under construction, when the buyer makes their decision based on what they see on screen. That is why the project's digital storefront had to reveal every advantage of the complex while remaining simple and clear for someone choosing an apartment for the first time.
Create a high-conversion landing page for the sales launch: present the complex's advantages in a structured way - from location and infrastructure to construction technology and purchase terms - and guide the user along a short, clear path to an inquiry. Requirements: convenient navigation through a large volume of information, independent content management by the developer's team, and CRM integration so that every inquiry lands in the sales department immediately.
- Developed a WordPress landing page with a custom theme: the developer's marketing team updates promotions, news, prices, and construction progress on its own, without involving programmers.
- Created a modern, light design centered on renders of the complex: the buyer sees the future courtyard, lobby, and parking long before construction is complete.
- Structured the landing page as a step-by-step funnel: advantages, infrastructure, floor plans, purchase terms, and developer credibility - each block leads to the next step and a conversion point.
- Implemented a floor plan catalog with filtering by apartment type: smart, one- and two-bedroom apartments with floor areas, renders, and up-to-date prices.
- Designed the purchase terms section: the "yeOselia" state mortgage program, installment plans from the developer, and special discounts for military personnel and medical workers.
- Added a turnkey renovation section with three interior design styles: the buyer instantly sees what their apartment could look like.
- Integrated a 3D tour of the complex and a video presentation: an immersive introduction to the project under construction, right from the screen.
- Built trust-building blocks: construction progress with monthly photo reports, news, permit documentation, and the developer's track record.
- Set up CRM integration: consultation requests, apartment selection inquiries, and callback orders reach the sales managers instantly.
