Littli online store
Littli is an online store for safe and organic products for moms and babies. Official distributor of premium brands Little Butterfly London and Marelle in Ukraine, plus its own line of baby accessories. Products with ECOCERT, Cosmos Organic, Cruelty Free, and Vegan certifications - cosmetics, skincare, clothing, and gift sets. The business needed a full-featured e-commerce platform with automation: order and inventory sync with CRM, email marketing, product feeds for advertising channels, and integration with shipping and payment services.
Task
Develop an online store on OkayCMS based on a provided design. Integrate KeyCRM for order management and inventory sync, connect eSputnik for email marketing, configure product feeds for Google Shopping and Facebook, integrate Nova Poshta and payment systems LiqPay and WayForPay. Deliver analytics, SEO optimization, and responsive design.
What was done
- Built and coded an online store on OkayCMS from the provided design with a categorized catalog (for babies, for moms, gift sets), brand and product type filtering.
- Integrated KeyCRM with two-way sync: orders automatically flow into CRM, and on-site inventory updates in real time based on warehouse data.
- Connected eSputnik for email marketing automation: newsletter subscription, trigger chains (abandoned cart, order confirmation, product recommendations), audience segmentation, and promo campaigns with coupons.
- Configured product feeds for Google Merchant Center and Facebook Catalog with automatic price, stock, and product attribute updates.
- Integrated Nova Poshta via API: branch and parcel locker search, shipping cost calculation, waybill generation from the store admin panel.
- Connected LiqPay and WayForPay payment systems with card, Apple Pay, and Google Pay support.
- Implemented a coupon and promo code system with flexible conditions: percentage and fixed discounts, minimum order amount, category and brand restrictions.
- Built a certification carousel block (ECOCERT, Cosmos Organic, Cruelty Free, Vegan, Vegetarian Society) to validate product quality and safety.
- Configured e-commerce analytics: enhanced ecommerce in Google Analytics, purchase funnel tracking, and advertising channel conversion attribution.
- SEO optimization: clean URLs, meta tags for categories and products, schema.org microdata (Product, Offer, BreadcrumbList), image optimization.
- Responsive design with mobile UX: burger menu, adapted product catalog cards, streamlined mobile checkout.
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