Just online store
JUST is a herbal cosmetics manufacturer that needed a store combining sales with educational content. Beyond a standard catalog, the site had to include a Herbal encyclopedia, a categorized blog, and image-rich pages with non-standard layouts telling the brand's story.
Task
Develop a monobrand online store with complex inner page layouts, a Herbal plant encyclopedia, a categorized blog, multi-level product filtering, and brand storytelling sections about company history and philosophy.
What was done
- Architected a structure merging e-commerce and content within a unified UX.
- Designed from scratch with non-standard layouts for brand pages: history, mission, production.
- Built a catalog with multi-level filtering by product type, ingredients, and purpose.
- Created a Herbal encyclopedia with individual plant cards, properties, and product links.
- Developed a blog with category sections: recipes, tips, brand news.
- Implemented complex responsive inner page layouts with parallax effects and custom blocks.
- Configured catalog and encyclopedia search with autocomplete suggestions.
- Integrated payment systems and shipping modules.
- Connected analytics tracking interaction with both content and commercial pages.
- Provided technical support and regular content updates.







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