Just online store

UXUIDesignWebecommerce
JUST is a herbal cosmetics manufacturer that needed a store combining sales with educational content. Beyond a standard catalog, the site had to include a Herbal encyclopedia, a categorized blog, and image-rich pages with non-standard layouts telling the brand's story.
Task
Develop a monobrand online store with complex inner page layouts, a Herbal plant encyclopedia, a categorized blog, multi-level product filtering, and brand storytelling sections about company history and philosophy.
What was done
  • Architected a structure merging e-commerce and content within a unified UX.
  • Designed from scratch with non-standard layouts for brand pages: history, mission, production.
  • Built a catalog with multi-level filtering by product type, ingredients, and purpose.
  • Created a Herbal encyclopedia with individual plant cards, properties, and product links.
  • Developed a blog with category sections: recipes, tips, brand news.
  • Implemented complex responsive inner page layouts with parallax effects and custom blocks.
  • Configured catalog and encyclopedia search with autocomplete suggestions.
  • Integrated payment systems and shipping modules.
  • Connected analytics tracking interaction with both content and commercial pages.
  • Provided technical support and regular content updates.
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Result
The site became more than a store: it's the brand's educational platform. The Herbal encyclopedia and blog attract organic traffic and build trust before the first purchase. Complex brand page layouts convey the company philosophy at the level the natural cosmetics audience expects. The project was delivered by a web studio with a full development cycle.