N5 Novopechersk quarter
Real estate
promo.n5.com.ua/ N5 Novopechersky Kvartal, a business-class complex in the heart of Kyiv's Pechersk by KAN Development. The developer's image-focused website was not converting: visitors explored the content but rarely submitted inquiries. The decision was made to switch to a conversion landing page format where all information is presented compactly, every screen includes a call to action, and the mobile experience takes top priority.
Task
Design and develop a conversion landing page to replace the image website with CTA elements on every screen, a deep focus on mobile experience, CRM integration, end-to-end analytics, and infrastructure ready for advertising campaign scaling to ensure a steady flow of quality leads.
What was done
- Analyzed user behavior on the image website and identified key conversion barriers: scattered content, lack of visible CTAs, and complex mobile navigation.
- Designed the landing page on a "CTA on every screen" principle: each section ends with a form or contact button, shortening the path from interest to inquiry.
- Created a design in a deep dark-navy palette with contrasting accents that reinforces the N5 business-class positioning.
- Built a layout catalog with filtering, detailed floor plans, and section mapping for convenient apartment selection.
- Executed markup with mobile-first priority: CTA button sizes optimized for thumb reach, simplified navigation, and comfortable form filling on smartphones.
- Integrated a CRM with automatic lead forwarding and advertising tag retention for precise inquiry attribution.
- Configured end-to-end analytics: tracking all interaction points via Google Tag Manager dataLayer with conversion pass-back to Google Ads and Facebook ad accounts.
- Prepared scaling infrastructure: the page handles traffic spikes during campaign launches without performance degradation.
- Performed performance optimization: critical CSS inline, deferred image loading, JavaScript minification to achieve high PageSpeed scores.
- Provided ongoing technical support and prompt content updates for pricing, layout, and purchase condition changes.
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