JUL Online Store
Веб сайт
jul.ua/ JUL is a Ukrainian fashion brand with physical boutiques that set out to scale sales through its own online store. The brand needed not a showcase but a high-performance e-commerce platform with deep
automation: from warehouse management and CRM to fiscal compliance, email marketing, and end-to-end sales analytics. A critical requirement was the ability to handle traffic spikes during advertising campaigns without
losing speed or conversion rates.
Task
Design and develop an online store with a complete e-commerce cycle and a strong focus on conversion. A catalog with multi-level filtering, product pages with color and size selection, a cart with upsell
mechanics, checkout integrated with shipping providers, online payments, and fiscal compliance. Ensure bidirectional integration with KeyCRM and a warehouse management system, connect Klaviyo for email automation, and
configure Enhanced E-commerce analytics in Google Analytics 4 and Facebook Conversions API. Perform SEO optimization to build a sustainable organic acquisition channel.
What was done
- Built an e-commerce platform with a product catalog, collections, a sale section, a dedicated JUL Shop section, and a multilingual interface (UA/EN).
- Developed product pages with a photo gallery, color and size selectors, a size chart, a virtual fitting room feature, and a wishlist.
- Engineered a conversion-focused cart funnel: quick size selection from the catalog (quick add), promo codes, gift packaging options (JUL / JUL + Katsurina), and a personalized gift card with a custom message.
- Implemented average order value boosters: related products in the cart, a discount for site registration, personalized recommendations, and recently viewed items.
- Configured marketing pop-up mechanics: discount for subscription, email list building, seasonal promotions, and trigger-based notifications.
- Integrated checkout with Nova Poshta (branch pickup, door-to-door delivery, self-pickup) with multi-currency support.
- Implemented bidirectional KeyCRM integration via API: orders, statuses, contacts, and purchase history sync automatically in both directions.
- Connected a warehouse management system with real-time stock synchronization: inventory changes are reflected on the website without delay.
- Integrated Klaviyo via API for email marketing automation: audience segmentation, trigger-based flows for customer retention and reactivation, and user behavior tracking.
- Connected LiqPay and Monobank Acquiring payment gateways with callback processing and automatic order status updates.
- Implemented full fiscal compliance via Checkbox API: receipt generation, tax authority registration, and automatic fiscal receipt delivery after payment.
- Configured Enhanced E-commerce analytics for Google Analytics 4 and Facebook Pixel with Conversions API support for end-to-end sales funnel tracking.
- Performed comprehensive SEO optimization: technical audit, metadata optimization, URL structure, page speed, and internal linking to build a steady organic traffic stream.
- Provided ongoing technical support and stability monitoring during peak load hours caused by advertising campaigns.
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