Lyubchenko dentistry
Medicine
kyiv.psl.dental Presentation website for a professional dental clinic in Kyiv built on WordPress with a conversion-focused structure and multi-channel lead processing. Every inquiry simultaneously reaches the CRM, is
duplicated in Google Docs, and instantly arrives in the administrator's Telegram bot. End-to-end analytics with dataLayer events, comprehensive medical SEO, and page speed optimization were implemented.
Task
A clinic with a wide range of services - from aesthetic dentistry to maxillofacial surgery - needed a website that presents its specializations, medical team, and pricing in a structured way while effectively
converting visitors into appointment bookings. A critical requirement was zero lead loss, requiring parallel lead delivery to multiple channels with per-inquiry analytics.
What was done
- WordPress with a custom theme and page structure tailored to medical clinic specifics
- Conversion CTA blocks for appointment booking at every meaningful page section
- Three-channel lead delivery - CRM sync, Google Docs duplication, instant Telegram bot notification
- Structured service pages across 8 specializations with procedure breakdowns
- Doctor team section with profiles and specializations
- Pricing page with convenient category-based navigation
- End-to-end analytics with dataLayer events for every form and CTA
- Google Analytics with configured booking funnel goals
- Facebook Pixel with conversion tracking by service type
- Medical SEO - structured data for Dentist and MedicalBusiness, local markup
- Meta tags, canonical, sitemap, nested URL structure by service category
- Speed optimization - server caching, image lazy loading, CSS/JS minification, media compression
- Responsive layout with mobile UX optimized for quick appointment booking
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