Goroshina online store
Goroshina is a large tire and rim online store with thousands of SKUs and high traffic volumes. The project demanded more than a good-looking catalog: it required serious server optimization, custom filtering with vehicle model search, and protection against bot traffic overloading the server.
Task
Develop a high-load tire and rim online store with a custom selection calculator, homepage filtering script, vehicle model search, warehouse and CRM integration. Optimize the server for peak loads and implement anti-spam bot protection.
What was done
- Designed the catalog UX for quick tire selection by parameters directly from the homepage.
- Created the design from scratch with an intuitive filtering interface for non-technical users.
- Built a custom tire calculator with selection by size, season, and vehicle type.
- Developed a homepage tire and rim search filtering script with instant results.
- Added vehicle model search with automatic compatible tire and rim matching.
- Custom-tuned catalog filter parameters for the specifics of the tire market.
- Integrated an API for stock synchronization with the warehouse and order routing to CRM.
- Optimized server configuration for high loads: query caching, database tuning, CDN.
- Implemented an anti-spam bot blocking system to protect server performance.
- Set up analytics with conversion and behavior tracking per product category.
- Performed comprehensive SEO optimization of the catalog and category pages.
- Provided technical support with load monitoring and rapid response.
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