Stone Club
stoneclub.com.ua/ Stone Club is a real estate agency from the Kyiv region dealing in houses, townhouses, duplexes, and apartments. For an agency, a website is not a business card but a daily working tool: the property database changes constantly, some listings sell while new ones appear, and the buyer must see only what is actually available. The previous way of presenting properties couldn't deliver that: clients consumed managers' time asking about already-sold listings, and finding the right option turned into endless correspondence. What was needed was a living catalog where a person finds their home on their own, in just a few clicks.
Create a convenient catalog website of up-to-date property listings with carefully considered UX/UI: a person should understand without any instructions how to find an option matching their needs, compare properties, and contact the agency. Requirements: a flexible filtering system, effortless database management for the agency's team - adding and removing listings should take minutes - and an emphasis on trust, since choosing a real estate agency is above all a matter of reputation.
- Developed a catalog website on WordPress with a custom theme: the agency's team independently adds, edits, and removes listings, so the database always reflects the actual offering.
- Designed the catalog's UX logic around real buyer scenarios: the path from first visit to a viewing request is reduced to a few clicks.
- Implemented a filtering system across the key parameters: property type, price, location, floor area, number of rooms, and renovation status.
- Created detailed property cards: photo galleries, specifications, price, and a convenient inquiry form right on the card.
- Added a wishlist: visitors build their own selection of properties, compare options, and return to them on subsequent visits.
- Designed a reviews section with photos of real clients: social proof builds trust before the first contact with the agency.
- Crafted the UI in a restrained, professional style: the interface never distracts from what matters most - the properties themselves.
- Optimized the website for mobile devices: the catalog is equally convenient on a desktop and on a smartphone on the way to a viewing.
