Confectionery Yarych
Corporate website for one of Ukraine's largest confectionery manufacturers - the market leader in biscuits and crackers with exports to European retail chains. Built on Yii2 with a multi-brand product
catalog, custom product infographics, an interactive company history timeline, and a Private Label section for B2B partners. The site serves three audiences simultaneously - end consumers, retail buyers, and potential
contract manufacturing partners.
Task
A factory with over 30 years of history, international IFS FOOD and BRC certifications, and Horizon Capital investment needed a digital platform that presents a broad brand portfolio, demonstrates
manufacturing capabilities and quality, and simultaneously handles B2B inquiries for Private Label production. A separate challenge was visualizing a complex assortment of dozens of SKUs in an intuitive catalog with
individual product pages.
What was done
- Yii2 backend with admin panel for catalog, news, promo, and page content management
- Multi-brand product catalog with navigation by trademark and category - biscuits, crackers, bars, cakes
- Individual product pages with descriptions, ingredients, packaging formats, and pack shot photography
- Custom SVG infographics - radial flavor diagrams with sweet and savory lineup breakdowns
- Interactive company history timeline from 1986 to present with key development milestones
- Management section with leadership profile carousel and positions
- Private Label section presenting contract manufacturing capabilities and project implementation process
- Promo section for brand campaign and marketing activity announcements
- Manufacturing and quality block highlighting international certifications - IFS FOOD, BRC, HALAL
- Hero slider with full-screen flagship product photography and key company USPs
- SEO optimization with industry semantics - Organization and Product structured data, meta tags, sitemap
- Speed optimization - caching, product image lazy loading, compression, minification
- Google Analytics with behavioral metrics tracking across catalog and contact forms
- Responsive layout with catalog and infographic restructuring for mobile devices
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