SDA
Веб сайтMedicine
sda.ua/ SDA is a dental clinic chain that needed a complete website rebuild aligned with their updated brand guidelines. The goal went beyond visual design: the site required a well-planned structure aimed at SEO and PPC, where every service page functions as a standalone entry point for search traffic.
Task
Develop a new website for a dental clinic network with brandbook-compliant design, SEO-oriented architecture, and a user-friendly admin panel for independent content and price list management. Integrate inquiry forms with a CRM and ensure fast page load times.
What was done
- Planned the site structure for SEO: each service, doctor, and location has a dedicated optimized page.
- Designed from scratch following the clinic's updated brand guidelines.
- Built on WordPress with a minimal plugin set to maintain speed.
- Developed a streamlined admin panel for quick price list and content updates.
- Integrated inquiry forms with a CRM system for automated lead processing.
- Completed technical SEO setup: structured data, sitemap, robots.txt, canonical URLs.
- Configured Google Analytics with micro and macro conversion tracking.
- Prepared ad landing pages for Google Ads campaign launches.
- Delivered responsive layouts with a focus on mobile speed.
- Optimized images and enabled lazy loading to improve Core Web Vitals.
- Launched ongoing technical support with regular updates and backups.
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