Schleudertraum laundry network
Schleudertraum is a chain of modern self-service laundromats in Berlin with multiple locations: Friedrichshain, Niederschöneweide, Schöneberg, Spandau, Oberschöneweide. Industrial washing machines up to 24 kg, turbo dryers, ozone technology, and transparent pricing with a loyalty program through a mobile app. Clients range from families to commercial customers: hostels, hair salons, gyms, and gastronomy businesses needing up to 150 kg of laundry per hour. The chain needed a website that helps customers find the nearest laundromat, see prices and equipment, and understand what sets Schleudertraum apart from competitors.
Task
Prototype, design UX/UI, and build a WordPress website for a self-service laundromat chain in the German market. Create a location catalog with detailed pages for each laundromat, integrate Google Maps API for nearest-location detection, build advantage, FAQ, and mobile app sections. Deliver responsive design and speed optimization.
What was done
- Prototyped all key pages with user scenarios for two audiences: a private customer looking for a nearby laundromat and a commercial client with high-volume laundry needs.
- Designed a custom visual identity in the brand palette (dark blue, teal, orange) emphasizing cleanliness, modernity, and a friendly tone of voice.
- Built a WordPress site with custom architecture for a multi-location network: each laundromat has its own page with address, hours, contacts, nearest metro and tram stations, parking, and equipment details.
- Integrated Google Maps API with custom markers for each location and nearest-laundromat detection based on user geolocation.
- Implemented pricing tables broken down by machine size (6.5 kg to 24 kg) with two rate tiers - standard and loyalty card.
- Created an advantages section presenting competitive differentiators: hygiene standards, time and cost savings, ozone technology, comfortable interiors.
- Built a dedicated commercial clients section highlighting XXL machines up to 24 kg and total network capacity exceeding 150 kg/hour.
- Integrated a mobile app block with download CTA for the loyalty program with discounted pricing.
- Implemented video content with facility tours to build trust before a first visit.
- Speed optimization: image compression, CSS/JS minification, caching.
- Mobile-first responsive design - the primary audience searches for a laundromat on the go from their phone.
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