HILTI
HILTI is a global manufacturer of professional construction tools and fastening systems with over 80 years of expertise. The brand's product lineup spans thousands of items: from rotary hammers and
cordless platforms to construction exoskeletons and tool fleet management services. The core challenge was presenting this volume of information so that an engineer on a job site finds the right tool in seconds, while a
procurement manager gets the full technical specification needed to make a decision.
Task
Develop a design concept for the HILTI corporate website with a focus on the B2B construction audience. Solve the navigation challenge across a massive catalog through smart search with contextual filters.
Include innovation sections (exoskeletons, Equipment as a Service), a Fleet Management service portal, a customer reviews block, a content hub with industry articles, and a bilingual interface (UA/EN). Ensure the mobile
version is optimized for use directly on construction sites.
What was done
- Designed the information architecture around a complex product hierarchy: categories by tool type, application area, and platform.
- Developed the central UX element: a smart search bar with contextual filters (tool type, application) and a popular queries block for quick access.
- Created a hero section with a full-bleed construction site photograph that immediately immerses the user in the brand's industrial context.
- Designed product cards with a rating system, review counts, and a purchase CTA button to drive conversion.
- Developed the "Exoskeleton & Human Augmentation Systems" section with use-case visualizations: interior finishing, building construction, mechanical, and electrical work.
- Designed the Fleet Management service portal: step-by-step guides, account management, e-contracting, and tool theft/loss reporting.
- Created a "Discover our digital services" block showcasing the brand's digital offerings: delivery tracking, invoice downloads, and repair management.
- Developed the "About HILTI" section featuring archival photography and a prominent 83-year heritage badge.
- Designed a "What's next in construction" content hub with industry articles: Big Data, Equipment as a Service, and safer working through technology.
- Built a review carousel with avatars, star ratings, and review categories to establish social proof.
- Adapted all sections for mobile with construction site context in mind: large tap targets, simplified navigation, and horizontal card scrolling.
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