Luchko Dental Clinic
Luchko Dental Clinic is a full-service dental practice offering everything from preventive care and implantation to pediatric dentistry. The clinic aimed to increase online appointments and improve patient engagement through digital channels. The previous website was underperforming in terms of conversions, prompting a complete rebuild with integrated marketing tools.
Task
Build a new dental clinic website on WordPress with a focus on conversion optimization. Integrate a CRM system, Telegram and Viber group notifications, and configure comprehensive analytics with dataLayer for tracking all user interactions.
What was done
- Designed a modern clinic website with a trust-building color palette and intuitive navigation.
- Built the site on WordPress with a custom theme optimized for fast loading.
- Created a service catalog with detailed procedure descriptions, pricing, and result photos.
- Developed doctor profile pages with professional photos, qualifications, and specializations.
- Integrated a CRM system for automatic collection and processing of appointment requests.
- Connected Telegram and Viber group notifications for instant administrator alerts.
- Configured dataLayer with full event setup for Google Tag Manager and GA4.
- Added online booking forms with doctor, service, and preferred time selection.
- Optimized Core Web Vitals to achieve high performance scores.
- Implemented a patient review section with admin panel moderation capabilities.
- Ensured SEO optimization with local search and Google Business Profile configuration.
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