Residential Complex Novi Syretski Sady
After a successful presale, Novi Syretski Sady residential complex needed a full website to replace the coming soon page and serve as the main sales platform. The challenge was to preserve the advertising performance already built up while giving buyers expanded information: layouts, construction progress, and infrastructure.
Task
Develop a WordPress website for the residential complex with Flatshow integration for apartment selection, CRM connection, and Telegram lead duplication. Execute the full cycle: from prototyping and design to markup, development, and ad campaign launch.
What was done
- Built prototypes informed by behavioral data collected during the coming soon phase.
- Designed to showcase the location advantages, infrastructure, and architectural features of the complex.
- Developed on WordPress with a custom theme optimized for speed and ease of maintenance.
- Integrated Flatshow for apartment selection with floor and layout visualization.
- Configured CRM integration with parallel lead duplication to the sales team's Telegram group.
- Implemented mobile-first adaptation, given that most traffic arrives from mobile devices.
- Connected advanced analytics with event tracking for every funnel step.
- Conducted a series of A/B tests to optimize conversion elements across pages.
- Added a construction progress section updatable through the admin panel.
- Provided ongoing technical support and SEO management.
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