Echo Park
echopark.com.ua/ Echo Park is a business-class residential complex just 250 meters from Kyiv, in Petropavlivska Borshchahivka: 3-meter ceilings, panoramic windows, multi-level parking, and a lake with a park 200 meters away. The project already had a website, but over time it stopped matching the caliber of the complex: the design had aged, the functionality constrained both buyers and the marketing team, and above all - the site failed to properly showcase the complex's advantages and lost part of its traffic on the way to an inquiry. Instead of cosmetic fixes, the decision was made to build a new website from scratch.
Develop a full-fledged conversion-focused website to replace the outdated one: refresh the design and functionality, showcase all the advantages of the complex, and make finding the right floor plan fast and convenient. A distinct requirement was to carefully incorporate the client's input: the developer's team had hands-on experience with the old site and a clear understanding of exactly what was holding sales back. The new website's effectiveness had to be proven by numbers, not impressions.
- Developed a new WordPress website with a custom theme: the developer's team independently manages content, promotions, news, and construction progress.
- Created a modern minimalist design in a neutral palette: panoramic videos, day and night views of the buildings, and clean typography reinforce the business-class image.
- Built a convenient floor plan search: one-, two-, and three-bedroom apartments plus commercial premises, with filtering by floor area, building, and section.
- Added 3D visualizations of the floor plans: the buyer explores their future apartment in three dimensions instead of guessing the space from a blueprint.
- Unpacked the complex's advantages in dedicated blocks: location with a distance map, on-site infrastructure, construction technology, and multi-level parking.
- Designed the purchase terms section: installment plans from the developer, the "yeOselia" state mortgage program, discounts, and special offers for military personnel.
- Created trust-building sections: construction progress with photos and videos, news and promotions, and permit documentation.
- Set up analytics and conversion tracking: every form and every CTA is measured, so the website's performance is visible in numbers.
- Embedded conversion points throughout the site's structure: "Get the price", callback requests, and inquiry forms accompany the user at every stage of exploring the project.
