ANAFERON Medication
Medicine
anaferon.ua/ Product website for a well-known antiviral medication with over 15 years of history on the Ukrainian market. Custom design with prototyping, bespoke infographics and illustrations adapted for web from
the brand's print materials. Built on Yii2 with separate landing pages for children's and adult formulations, an interactive treatment regimen, a section for medical professionals, and feedback forms with CRM lead
forwarding.
Task
A pharmaceutical company needed a digital platform for two product formulations - children's and adult - that presents the mechanism of action, treatment regimen, and instructions in a structured manner
while converting visitors into targeted actions. A separate challenge was adapting complex brand print graphics for web while maintaining recognition, and prototyping the interface from wireframes to final mockups.
What was done
- Interface prototyping from wireframes to final mockups with pharmaceutical company approval cycles
- Custom design with brand graphics, illustration, and mascot adaptation for web formats
- Bespoke SVG infographics - mechanism of action, immune response, viral cycle
- Yii2 backend with admin panel for content and inquiry management
- Separate landing pages for children's and adult formulations with individual structure and CTAs
- Interactive treatment regimen visualization with day-by-day dosage timeline
- Instructions section with structured presentation of indications, contraindications, and dosage
- Medical professionals section with scientific product information
- Feedback forms for price inquiries and questions with CRM lead forwarding
- Pharmaceutical SEO - structured data for Drug/MedicalEntity, meta tags, sitemap
- Speed optimization - caching, illustration lazy loading, SVG and raster image compression, minification
- Multilingual UA/RU with separate URLs and hreflang markup
- Responsive layout with infographic restructuring for mobile screens
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