TENOTEN medication
Medicine
tenoten.com.ua/ Tenoten is a pharmaceutical product with over a decade of presence on the Ukrainian market, available in two forms: for adults and for children. The manufacturer needed more than a standard promo landing page — they required a full-scale medical portal with a branched structure, a content hub for patients, and a dedicated section for healthcare professionals. The core challenge was presenting pharmaceutical information in an accessible way for a broad audience while maintaining medical accuracy and regulatory compliance.
Task
Design and develop a multi-page corporate website on WordPress with a bilingual interface (UK/RU), separate sections for the adult and children's product lines, a blog with medical articles, an FAQ section, a restricted area for healthcare professionals, and integration with pharmacy aggregators. Deliver pixel-perfect markup based on a custom design, full mobile responsiveness, and fast load times to sustain conversion rates.
What was done
- Designed the information architecture with a clear split into two product lines — Tenoten for adults and Tenoten for children — featuring dedicated hero sections, mechanism-of-action descriptions, and safety profiles for each audience.
- Crafted an original design concept in the brand's signature green-and-yellow palette with smooth gradient transitions, geometric accents, and photo collages that build trust and emotional engagement.
- Built a custom WordPress theme from scratch without page builders, ensuring full control over performance and clean, maintainable code.
- Developed a content hub "News & Articles" with medical publications, material categorization, and seamless pagination to keep visitors engaged on-site.
- Integrated a pharmacy locator module connected to a pharmacy aggregator, shortening the path from interest to purchase.
- Created a restricted "For Doctors" section with professional documentation, prescribing information, and clinical studies, accessible via authentication.
- Implemented an FAQ section with accordion mechanics for quick access to common patient questions.
- Added a mandatory medical disclaimer banner in compliance with pharmaceutical advertising regulations, correctly rendered across all pages and devices.
- Delivered responsive markup across all key breakpoints with dedicated mobile optimization: burger-menu navigation, restructured content grids, and adapted video sections.
- Configured a bilingual interface (UK/RU) with seamless language switching across all pages while preserving user position.
- Performed load-speed optimization: image compression, lazy loading of media content, CSS and JavaScript minification to achieve strong Core Web Vitals scores.
- Provided ongoing post-launch technical support: timely content updates, uptime monitoring, and adaptation to evolving brand requirements.
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