Dent Art
Medicine
dentartclinic.com.ua/ Dent Art is a family dental clinic in Chernihiv offering a full range of services from general therapy and prosthetics to pediatric dentistry. The clinic needed a modern website that would actively generate appointment requests and build patient trust before their first visit.
Task
Develop a turnkey lead generation website for the dental clinic on WordPress. Ensure growth in appointment requests, set up end-to-end analytics, and create a convenient content management system for the clinic staff.
What was done
- Designed a custom layout emphasizing trust, cleanliness, and medical professionalism.
- Built the site on WordPress with a custom theme and flexible content management system.
- Created detailed service pages with procedure descriptions, indications, and estimated pricing.
- Developed doctor profiles featuring photos, experience, certifications, and specializations.
- Integrated online booking forms with service and preferred appointment time selection.
- Configured Google Analytics 4, Google Tag Manager, and dataLayer for conversion tracking.
- Added a promotions section with admin panel update capabilities.
- Optimized loading speed to improve Core Web Vitals scores.
- Implemented a reviews section with Google Reviews integration for social proof.
- Ensured SEO optimization with local search configuration for the Chernihiv region.
- Provided ongoing technical support and regular site maintenance after launch.
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